WHAT IS DIVERSION?
Have you ever seen Pureology products for sale in your local supermarket or drugstore? When you come across salon professional products being sold outside of a salon, spa or authorized dealer, it’s called “diversion.” Unauthorized distributors, salons or their employees, and other dishonest people divert products to try and make a profit.
WHY DIVERSION IS BAD
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. Contaminated or counterfeit products could cause irritation or even infection.
Pureology states on all its products, "Genuine Products Guaranteed Only in Salons." This means if you buy our products in a supermarket, drugstore, or any other unauthorized outlet, we cannot guarantee that it is an authentic Pureology product that will perform as tested.
WHAT YOU CAN DO TO HELP
Don't take the risk! Don’t buy it! And tell your friends about the potential danger of diverted products too. If you see Pureology products for sale outside of a salon, please call 1-800-503-3997 to report diverters. Please have the city, state and name of the location you saw the products available. We will conduct a full investigation.
WHERE IS IT SAFE TO BUY PUREOLOGY
Genuine Pureology products are sold exclusively in salons, spas, on Pureology.com and at authorized partners that include:
- Beauty Brands
We believe that salon products should be purchased where stylists are present so you get the best recommendation for your hair! So protect yourself and ensure that you are getting the best Pureology experience — shop for Pureology only at these outlets!