The Pureology Earth Day Giveaway starts 12:01 am Eastern Time (ET) on 04/22/2010 and ends 11:59 pm ET on 05/22/2010 (the entry period). No purchase necessary. Entrants as of 04/22/2010 must be 18 years of age or older. Giveaway open to legal residents of the continental U.S. Entry form and instructions will be available at http://pureology.com/giveaways throughout the entry period. Entry form must be completed in full. To submit your entry online, complete the online entry form and click the 'Submit' button to enter during the entry period. Personal information collected from participant is used only for the purpose to notify the winner, and will not be re-used, sold or shared in any manner by Pureology (the Administrator), or any third parties, unless participant has checked the box that appears on the online entry form, and opts to receive news and offer about Pureology products. Once the contest has ended, all information supplied by participants who do not agree to receive such information will be removed from the database.