Pureology® has adopted this Privacy Statement in order to inform youof its policies with respect to information collected from this Website. Your use of this Web site constitutes your acceptance of thisPrivacy Statement and your consent to the practices it describes.

Information Collected on Pureology.com

Automatic Collection of Anonymous Information

When you visit the Pureology® Web site, like when you visit mostother Web sites, certain anonymous information about your visit isautomatically logged, which may include information about the type ofbrowser you use, the server name and IP address through which youaccess the Internet (such as "aol.com" or "earthlink.net"), the dateand time you access the site, the pages you access while at thePureology® Web site, and the Internet address of the Web site, if any,from which you linked directly to the Pureology® site. This informationis not personally identifiable.

Personally Identifiable Information

Personally Identifiable Information is any information that concernsyou individually and would permit someone to contact you, for example,your name, address, telephone/fax number, social security number, emailaddress or any information you submitted to Pureology.com thatidentifies you individually.

Pureology.com will not collect any personally identifiableinformation about you unless you provide it. Therefore, if you do notwant Pureology.com to obtain any personally identifiable informationabout you, do not submit it.

You can visit and browse the Pureology® Web site without revealingpersonally identifiable information about yourself. You may also chooseto disclose personally identifiable information about yourself, whichmay be maintained as described below. Pureology.com may collectpersonally identifiable information about you from its Web site bymethods such as the following:

Registration Forms - If you are offered theopportunity to enter a promotion, to become a registered user of thePureology® Web site, or to opt-in to receive Pureology® informationthrough another site, you must apply by filling out the registrationform on the site. This form requires certain personally identifiableinformation that may include, without limitation, your name, emailaddress, postal address, telephone number, areas of interest, productusage, and/or a unique individual password.

Email and other voluntary communications - You mayalso choose to communicate with Pureology.com through email, via ourWeb site, by telephone, in writing, or though other means. Pureology®collects the information in these communications, and such informationmay be personally identifiable.

Information Use

Pureology.com may use the personally identifiable information collected through its Web site primarily for such purposes as:

• Helping to establish and verify the identity of users
• Opening, maintaining, administering and servicing users' accounts or memberships;
• Processing, servicing or enforcing transactions and sending related communications;
• Providing services and support to users;
• Improving the Web site, including tailoring it to users' preferences; providing users with product or service updates, promotional notices and offers, and other information about Pureology® and its affiliates;
• Responding to your questions, inquiries, comments and instructions;
• Maintaining the security and integrity of its systems.

Pureology.com uses the anonymous browsing information collectedautomatically by its servers primarily to help it administer andimprove its Web site. Pureology.com may also use aggregated anonymousinformation to provide information about its Web site to advertisers,potential business partners and other unaffiliated entities. Again,this information is not personally identifiable.

Disclosure of Information

Pureology.com does not provide personally identifiable informationto unaffiliated third parties for their use in marketing directly toyou. Pureology® may use unaffiliated companies to help it maintain andoperate its Web site or for other reasons related to the operation ofits business, and those companies may receive your personallyidentifiable information for that purpose. Pureology® may also disclosepersonally identifiable information about you in connection with legalrequirements, such as in response to an authorized subpoena,governmental request or investigation, or as otherwise permitted bylaw. Finally, as Pureology's business develops, it may sell or buycorporate assets, and in such transactions customer information may beone of the transferred business assets. If Pureology, its Internetbusinesses, or substantially all of its assets, is acquired, customerinformation may be one of the assets transferred.

Children's Privacy

This Web site is directed toward and designed for use by personsaged 13 or older. Pureology.com will not approve applications of, orestablish or maintain accounts or memberships for, any child whomPureology.com knows to be under the age of 13. Pureology.com does notsolicit or knowingly collect personally identifiable information fromchildren under the age of 13. If Pureology.com nevertheless discoversthat it has received personally identifiable information from anindividual who indicates that he or she is, or whom Pureology®otherwise has reason to believe is, under the age of 13, Pureology.comwill delete such information from its systems. Additionally, a child'sparent or legal guardian may request that the child's information becorrected or deleted from Pureology.com's files by contacting us atwebmaster@Pureology.com

"Cookies" and Advertisers

The Pureology® Web site's server, or the servers of companies thatare used to operate this site, may place a "cookie" on your computer inorder to allow you to use the Web site and to personalize yourexperience.

A "cookie" is a small piece of data that can be sent by a web serverto your computer, which then may be stored by your browser on yourcomputer's hard drive. Cookies allow Pureology.com to recognize yourcomputer while you are on its Web site and help customize your onlineexperience and make it more convenient for you. Cookies are also usefulin allowing more efficient log-in for users, tracking transactionhistories and preserving information between sessions. The informationcollected from cookies may also be used to improve the functionality ofthe Web site.

The advertisers and/or other content providers that may appear onthis Web site may also use cookies that are not sent by the Pureology®Web site. Such ads or content may contain cookies that help track andtarget the interests of users of this Web site in order to present"personalized" advertisements or other messages that the user mightfind interesting. Pureology® is not responsible for any such cookies.

Most web browser applications (such as Microsoft Internet Explorerand Netscape Navigator) have features that can notify you when youreceive a cookie or prevent cookies from being sent. If you disablecookies, however, you may not be able to use certain personalizedfunctions of this Web site.

External Links

The Pureology® Web site may contain links to other Web sites,including those of advertisers or third party content providers whooffer downloads on Pureology.com Please be aware that Pureology® is notresponsible for the privacy practices or the content of other Websites. Web sites that are accessible by hyperlinks from the Pureology®Web site may use cookies. Pureology® encourages you to read the privacystatements provided by other Web sites before you provide personallyidentifiable information to them.

Security

Pureology.com maintains physical, electronic, and proceduralsafeguards to help guard personally identifiable information. Iftransactions are offered on the site, transaction information istransmitted to and from Pureology.com in encrypted form usingindustry-standard Secure Sockets Layer (SSL) connections to helpprotect such information from interception. Pureology.com restrictsauthorized access to your personal information to those persons whohave a legitimate purpose to know that information to provide productsor services to you and those persons you have authorized to have accessto such information. Please be aware, however, that any email or othertransmission you send through the Internet cannot be completelyprotected against unauthorized interception.

Choice/Opt-Out

In order to provide service to you, Pureology.com will send youcommunications related to your transactions, security or theadministration of its Web site. From time to time, Pureology.com andits affiliates may also wish to send you other messages or updatesabout Pureology.com, its affiliates, or their promotions and otheractivities. If you do not wish to receive non-transaction/securityrelated communications from Pureology.com and its affiliates, pleasesend an email containing your request to webmaster@Pureology.com

Data Quality/Access

Pureology.com allows you to change, update, or delete theinformation you may provide in your optional registration form. If youwould like to change, update, or delete your personal information,please send an email containing your request to webmaster@Pureology.com

Changes to this Privacy Policy

Pureology.com reserves the right to modify or supplement this policyat any time. If a material change to the terms of this policy is made,Pureology.com will post a notice on its homepage and a link to the newpolicy.

Contacting Us

If you have questions about this privacy statement, the informationpractices of Pureology.com or your dealings with Pureology.com, pleasecontact Pureology® Consumer Affairs, PO Box 2007, Westfield, NJ 07091or call Consumer Affairs at 1-800-331-1502.

Copyright © 2008 L'Oréal USA, Inc. All trademarks registered. All rights reserved.

In accordance with laws governing literary and artistic propertyrights or other similar rights, the reproduction or redistribution ofthe elements that make up the Pureology® Web site, in whole or in part,is strictly prohibited.

All of the brands cited herein are registered trademarks. Pureology®is happy to welcome you to its Web site. While Pureology® hasendeavored to ensure the accuracy of the information accessed via theWeb site, Pureology® does not guarantee or give any warranty as to theaccuracy, timeliness or completeness of any information or material onthe Web site, and declines all responsibility for technicalinaccuracies or other errors. Pureology® declines all responsibilityfor any difficulties encountered in accessing the site or for anycommunication line failure.