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WHAT IS SUSTAINABILITY?


To Pureology, sustainability is a long-term commitment to minimizing the negative environmental impact of our products across their entire life cycle – from the ingredients that go into our formulas to the raw materials that comprise our packaging to the effect our products have on the environment both during and after use.

To accomplish this, we’re committed to optimizing our use of resources and educating colourists and consumers on what they can do to support sustainability. We also acknowledge our social responsibility, and strive to make a positive impact by providing clean water.

Sustainable Practices