Our Packaging


  • Decreased water use in in packaging by 37% for shampoo and 38% for conditioner
  • Formulas dispense easily to ensure you never waste a drop
  • Bottles are made of 50% post-consumer recycled materials and are 100% recyclable
  • Shampoo packaging now uses 39% less water during the manufacturing process; conditioner packaging uses 37% less water
  • Sophisticated shape offers a luxurious experience both in-salon and at home
  • Shampoo and conditioner bottles merchandise beautifully while taking up minimal shelf space
  • Ergonomic design featuring inverted conditioner bottles ensures ease-of-use for both colourist and client

Manufacturing

  • Reduced amount of water needed per batch of products by 58%

Salon and Consumer


  • Helping salons and consumers to become aware of the water they use through specific online and in-salon promotions
  • Ongoing PureGreen membership drive with Global Green USA to engage colourists and consumers in reducing water use, and educate on the water crisis today

did you know?


Pureology’s new packaging saves nearly 60,000 gallons of water per year