we believe:

  • Sustainability is a responsibility, not a luxury
  • In minimizing our environmental impact through water conservation, water reduction and reduced eco-toxicity across the entire life cycle of our products
  • In educating colourists and consumers about what they can do to support sustainability every day
  • That clean water is a fundamental right for every adult and child around the globe
  • In animal rights, our products are never tested on animals 

We abide by the following principles:

  • Set high, long-term standards and always strive to exceed expectations (both consumer and regulatory)
  • Seek self- and third party assessments to measure our progress and make sure our practices areas sustainable as possible
  • Never sacrifice our product performance