• Close to 1 billion people across the globe do not have access to drinkable water, leaving roughly one sixth of the world’s population at risk of contracting fatal diseases*
  • One third of the world’s population lives in water-stressed countries – by 2025, that number is estimated to rise to two-thirds*
  • Just 10 countries share 60% of the world’s natural, renewable water resources**
  • When children lack access to clean water and sanitation, they are faced with life-threatening waterborne diseases such as diarrhea, cholera and typhoid


  • To educate colourists and consumers about what they can do to conserve water every day 
  • To minimize our “water footprint” by decreasing the water consumption and water pollution associated with our products 
  • Improve our “blue footprint” by optimizing our formulations, packaging and manufacturing processs they require less water consumption

*Source: Green Cross International **Source: Growing Blue