In order to protect Pureology salons and to ensure that consumers only receive the highest quality Pureology products appropriate for their specific hair needs, Pureology continues its commitment to aggressively combat diversion:
Exclusive product coding is used to track the movement of Pureology products. This is the method for tracing products to industry diverters. Pureology representatives undertake regular shelf sweeps at unauthorized retail outlets in the U.S. These products are subsequently decoded in an effort to identify diverters. Ongoing intelligence procedures uncover diversion schemes, including those involving stores and misuse of the Internet.
Diversion information can be communicated to Pureology by calling the Pureology Hotline at 1-800-503-3997 or by e-mailing us at
NoDivert@aol.com
You can help stop diversion! Pureology offers monetary rewards for specific, supportable information leading to the identification and sanction of diverters of Pureology products.