Why Diversion is Bad
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use.
Pureology states on all its collateral and print material, "Genuine Products Guaranteed Only In Salons." This means if you buy our products in a supermarket, drugstore, or any other outlet other than a salon or spa, we cannot guarantee that it is an authentic Pureology product that will perform as tested.
Are You in Danger?
You could be. Contaminated or counterfeit products could cause irritation or even infection.
Who is Diverting Products?
Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.