Hydrate
Shampoo

Gently cleanse without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention.

Average User Review

Features

ZeroSulfate
Sulfate-free, salt-free, colour-preserving formula derived from coconut, corn and sugar

Natural Plant Extracts
Rose, Sandalwood and Green Tea
Signature Aromatherapy Blend
Ylang Ylang, Bergamot, Anise and Patchouli

BENEFITS

Concentrated formula

Luxurious lather, easy rinsing

Extra gentle cleansers

Does not strip colour

For concentrated natural conditioning

Luxurious fragrance for a multisensorial, spa-like experience

PRODUCT AWARDS

OK Magazine

Beauty Awards 2012
Best Shampoo

About.com

Reader's Choice Awards 2011

Best Shampoo

TotalBeauty.com

Editor's Choice 2010
Best Shampoo for Dry Hair

American Salon

Professional Choice Awards 2010
Best Shampoo

How to use

Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.

User Reviews

AVERAGE USER REVIEW

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I LOVE IT!!!!!!!!! 5

I have used many different shampoos over my lifetime. I can honestly say that this is the best shampoo I have ever used. My hair has never felt more clean or manageable. I have dry, color treated hair and it makes my hair feel awesome!!!!!

AMAZING 5

At first I didn't really notice the difference in my dry frizzy super thick hair but about a month after I started using this shampoo along with the conditioner my hair simply feels amazing! It's way more manageable, softer and healthier!

Simply AMAZING! 5

I had bleached hair and it got fried, then I dyed it brown. Needless to say, my hair was extremely dry. This shampoo cleans my hair and leaves it feeling very hydrated and soft. It also keeps my color from fading. I will never use anything else!

THE BEST! 5

I have been using this product for 3 months now, and all i can say its AMAZING, my hair loves this! I WILL NEVER CHANGE. Thankyou Pureology for this wonderful product that makes your hair amazing, healthy and the color power is oustanding!

Love it!!! 5

I went to Florida for vacation and went to a salon there, and she used the whole hydrate line on me and I FELL INLOVE! My hair is beautiful soft and the color is vibrant ! PUREOLOGY means PURE! its the BEST !!!

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