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BEST-SELLING HYDRATE COLLECTION

Soak in moisture & repair dry, color-treated hair.
Over 10,000 5-star reviews.

Exclusive Offer

SAVE ON CUSTOM HAIR KITS

SAVE 15% ON
CUSTOM HAIR KITS

plus get a FREE brush when you
build a custom hair care kit

BEST-SELLING HYDRATE COLLECTION

Soak in moisture & repair dry, color-treated hair.
Over 10,000 5-star reviews.

Best Sellers

Discover the top vegan hair care products our customers are loving

FIND YOUR PERFECT PRODUCTS
+ TAKE 20% OFF

PURE INSPIRATION BLOG

Dive into how tos, hair care tips & tricks, plus lifestyle articles

Summer Must Haves

Hydrate Shampoo — Hydrate Shampoo
Creamy, luxurious shampoo that deeply hydrates normal to thick dry, color-treated hair.

Old price New price $36.00

Select a size

Hydrate Shampoo
Creamy, luxurious shampoo that deeply hydrates normal to thick dry, color-treated hair.

Old price New price $36.00

Select a size

Hydrate Conditioner — Hydrate Conditioner
Creamy, luxurious conditioner that deeply softens and nourishes normal to thick dry, color-treated hair.

Old price New price $36.00

Select a size

Hydrate Conditioner
Creamy, luxurious conditioner that deeply softens and nourishes normal to thick dry, color-treated hair.

Old price New price $36.00

Select a size

Color Fanatic Multi-Tasking Leave-In Spray — Color Fanatic Multi-Tasking Leave-In Spray
Multi-tasking leave-in spray with 21 benefits that primes, protects and perfects all hair types.

Old price New price $34.00

Select a size

Color Fanatic Multi-Tasking Leave-In Spray
Multi-tasking leave-in spray with 21 benefits that primes, protects and perfects all hair types.

Old price New price $34.00

Select a size

Hydrate Superfood Treatment — Hydrate Superfood Treatment
Nourishing treatment with essential nutrients that intensely moisturizes and softens hair.

Old price New price $41.50

One size available

200ml / 6.7 fl oz

Hydrate Superfood Treatment
Nourishing treatment with essential nutrients that intensely moisturizes and softens hair.

Old price New price $41.50

One size available

200ml / 6.7 fl oz

Smooth Perfection Anti-Frizz Shampoo and Conditioner Duo — Smooth Perfection Anti-Frizz Shampoo and Conditioner Duo
Smoothing duo that moisturizes, detangles and lessens frizz in both straight and textured hair.

Old price New price $65.00

Select a size

Smooth Perfection Anti-Frizz Shampoo and Conditioner Duo
Smoothing duo that moisturizes, detangles and lessens frizz in both straight and textured hair.

Old price New price $65.00

Select a size

Strength Cure Superfood Treatment — Strength Cure Superfood Treatment
Fortifying mask treatment that strengthens and smooths split ends to prevent further damage.

Old price New price $41.50

One size available

200ml / 6.7 fl oz

Strength Cure Superfood Treatment
Fortifying mask treatment that strengthens and smooths split ends to prevent further damage.

Old price New price $41.50

One size available

200ml / 6.7 fl oz

Award Winning Hair Care

Strength Cure Shampoo — Strength Cure Shampoo
Gentle, rich-lather shampoo that fortifies and helps repair damaged, color-treated hair.

Old price New price $36.00

Select a size

Strength Cure Shampoo
Gentle, rich-lather shampoo that fortifies and helps repair damaged, color-treated hair.

Old price New price $36.00

Select a size

Strength Cure Conditioner — Strength Cure Conditioner
Gentle, rich-lather conditioner that fortifies and helps repair damaged, color-treated hair.

Old price New price $36.00

Select a size

Strength Cure Conditioner
Gentle, rich-lather conditioner that fortifies and helps repair damaged, color-treated hair.

Old price New price $36.00

Select a size

Color Fanatic Multi-Tasking Leave-In Spray — Color Fanatic Multi-Tasking Leave-In Spray
Multi-tasking leave-in spray with 21 benefits that primes, protects and perfects all hair types.

Old price New price $34.00

Select a size

Color Fanatic Multi-Tasking Leave-In Spray
Multi-tasking leave-in spray with 21 benefits that primes, protects and perfects all hair types.

Old price New price $34.00

Select a size

Color Fanatic Top Coat + Sheer Clear — Color Fanatic Top Coat + Sheer Clear
A high-gloss clear topcoat that restores vibrancy and shine, leaving hair soft and silky with a beautifully reflective finish

Old price New price $36.00

One size available

200ml / 6.7 fl oz

Color Fanatic Top Coat + Sheer Clear
A high-gloss clear topcoat that restores vibrancy and shine, leaving hair soft and silky with a beautifully reflective finish

Old price New price $36.00

One size available

200ml / 6.7 fl oz

Award Winning Hair Care

Nanoworks Gold Shampoo and Conditioner Duo — Nanoworks Gold Shampoo and Conditioner Duo
Our most luxurious duo made from rich formulas that instantly revive tired hair.

Old price New price $232.00

Select a size

Nanoworks Gold Shampoo and Conditioner Duo
Our most luxurious duo made from rich formulas that instantly revive tired hair.

Old price New price $232.00

Select a size

Hydrate Conditioner — Hydrate Conditioner
Creamy, luxurious conditioner that deeply softens and nourishes normal to thick dry, color-treated hair.

Old price New price $36.00

Select a size

Hydrate Conditioner
Creamy, luxurious conditioner that deeply softens and nourishes normal to thick dry, color-treated hair.

Old price New price $36.00

Select a size

Color Fanatic Multi-Tasking Leave-In Spray — Color Fanatic Multi-Tasking Leave-In Spray
Multi-tasking leave-in spray with 21 benefits that primes, protects and perfects all hair types.

Old price New price $34.00

Select a size

Color Fanatic Multi-Tasking Leave-In Spray
Multi-tasking leave-in spray with 21 benefits that primes, protects and perfects all hair types.

Old price New price $34.00

Select a size

Hydrate Superfood Treatment — Hydrate Superfood Treatment
Nourishing treatment with essential nutrients that intensely moisturizes and softens hair.

Old price New price $41.50

One size available

200ml / 6.7 fl oz

Hydrate Superfood Treatment
Nourishing treatment with essential nutrients that intensely moisturizes and softens hair.

Old price New price $41.50

One size available

200ml / 6.7 fl oz

Hair Care Collections

Hydrate

Deeply hydrates dry, normal to thick color-treated hair

Strength Cure

Fortifies and repairs damaged, color-treated hair

Nanoworks® Gold

Renews softness, manageability and shine with a rich, luxurious formula for dulling, color-treated hair

Color Fanatic

Primes, protects and perfects color-treated hair with 21 essential benefits

Strength Cure Blonde

Fights brass, fortifies and strengthens damaged, chemically lifted hair with purple toning formulas

Smooth Perfection

Controls and restores manageability to frizz-prone, color-treated hair

Style + Protect

Effortless stylers designed for color-treated hair

Pure Volume

Enhances volume and restores movement to flat, fine color-treated hair

Toners & Glosses

Restores color vibrancy, neutralizes brassiness and adds shine

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