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Award Winning Hydrate Collection

2024 Allure Best of Beauty
Award for Best
Shampoo & Conditioner

The latest addition to our list of award
winners is #thepurplebottle – Hydrate
Shampoo & Conditioner!

FRIENDS & FAMILY! 20% Off Sitewide

ONCE UPON A HOLIDAY

HOLIDAY GIFT SETS

Step into the tales of pure wonderland with
limited-edition holiday gift sets

Exclusive Offer

Get 3 items for 20% OFF!

GET 3 ITEMS FOR 20% OFF!

plus a FREE brush when you
build your own bundle

BUILD YOUR BUNDLE

Best Sellers

Discover the top vegan hair care products our customers are loving

Hydrate Shampoo

Best Seller

Hydrate Shampoo

Creamy, luxurious shampoo that deeply hydrates normal to thick dry, color-treated hair.

Old price New price $37.00

Hydrate Conditioner

Best Seller

Hydrate Conditioner

Creamy, luxurious conditioner that deeply softens and nourishes normal to thick dry, color-treated hair.

Old price New price $37.00

Color Fanatic Multi-Tasking Leave-In Spray

Best Seller

Color Fanatic Multi-Tasking Leave-In Spray

Multi-tasking leave-in spray with 21 benefits that primes, protects and perfects all hair types.

Old price New price $35.00

Strength Cure Shampoo

Best Seller

Strength Cure Shampoo

Gentle, rich-lather shampoo that fortifies and helps repair damaged, color-treated hair.

Old price New price $37.00

Strength Cure Conditioner

Best Seller

Strength Cure Conditioner

Gentle, rich-lather conditioner that fortifies and helps repair damaged, color-treated hair.

Old price New price $37.00

Pure Volume Shampoo

Best Seller

Pure Volume Shampoo

Lightweight shampoo that clarifies, enhances volume and restores movement in finer hair.

Old price New price $37.00

Pure Volume Conditioner

Best Seller

Pure Volume Conditioner

Lightweight conditioner that enhances volume and movement without weighing down finer hair.

Old price New price $37.00

FIND YOUR PERFECT PRODUCTS
+ TAKE 20% OFF

HAIR MASKS & DEEP CONDITIONERS

Discover these extra-nourishing formulas

Fall Must Haves

Color Fanatic Multi-Tasking Leave-In Spray

Best Seller

Color Fanatic Multi-Tasking Leave-In Spray

Multi-tasking leave-in spray with 21 benefits that primes, protects and perfects all hair types.

Old price New price $35.00

Color Fanatic Multi-Tasking Deep-Conditioning Mask

Best Seller

Color Fanatic Multi-Tasking Deep-Conditioning Mask

Intensely moisturizing 21-benefit treatment that restores, protects and perfects all hair types.

One size only

200ml / 6.7 fl oz

Old price New price $44.00

Hydrate Superfood Treatment

Best Seller

Hydrate Superfood Treatment

Nourishing treatment with essential nutrients that intensely moisturizes and softens hair.

One size only

200ml / 6.7 fl oz

Old price New price $44.00

Hydrate Soft Softening Treatment

Best Seller

Hydrate Soft Softening Treatment

Nourishing treatment that softens all textures of hair and instantly repairs rough, dry strands.

One size only

200ml / 6.7 fl oz

Old price New price $44.00

Strength Cure Superfood Treatment

Best Seller

Strength Cure Superfood Treatment

Fortifying mask treatment that strengthens and smooths split ends to prevent further damage.

One size only

200ml / 6.7 fl oz

Old price New price $44.00

Award Winning Hair Care

Hydrate Shampoo

Best Seller

Hydrate Shampoo

Creamy, luxurious shampoo that deeply hydrates normal to thick dry, color-treated hair.

Old price New price $37.00

Hydrate Conditioner

Best Seller

Hydrate Conditioner

Creamy, luxurious conditioner that deeply softens and nourishes normal to thick dry, color-treated hair.

Old price New price $37.00

Color Fanatic Multi-Tasking Leave-In Spray

Best Seller

Color Fanatic Multi-Tasking Leave-In Spray

Multi-tasking leave-in spray with 21 benefits that primes, protects and perfects all hair types.

Old price New price $35.00

Hydrate Shampoo and Conditioner Duo

Great Value

Hydrate Shampoo and Conditioner Duo

A best-selling, deeply hydrating duo that nourishes all hair types in need of intense moisture.

GET 10% OFF DUOS
Use code DUOTEN at checkout.

Old price New price $74.00

Hydrate Shampoo and Conditioner Duo

Great Value

Hydrate Shampoo and Conditioner Duo

A best-selling, deeply hydrating duo that nourishes all hair types in need of intense moisture.

GET 10% OFF DUOS
Use code DUOTEN at checkout.

Old price New price $180.00

Strength Cure Shampoo

Best Seller

Strength Cure Shampoo

Gentle, rich-lather shampoo that fortifies and helps repair damaged, color-treated hair.

Old price New price $37.00

Strength Cure Conditioner

Best Seller

Strength Cure Conditioner

Gentle, rich-lather conditioner that fortifies and helps repair damaged, color-treated hair.

Old price New price $37.00

Strength Cure Shampoo and Conditioner Duo

Great Value

Strength Cure Shampoo and Conditioner Duo

Gentle shampoo and conditioner duo that strengthens, repairs and helps prevent future damage.

GET 10% OFF DUOS
Use code DUOTEN at checkout.

Old price New price $74.00

Strength Cure Shampoo

Best Seller

Strength Cure Shampoo

Gentle, rich-lather shampoo that fortifies and helps repair damaged, color-treated hair.

Old price New price $90.00

Strength Cure Conditioner

Best Seller

Strength Cure Conditioner

Gentle, rich-lather conditioner that fortifies and helps repair damaged, color-treated hair.

Old price New price $90.00

Strength Cure Shampoo and Conditioner Duo

Great Value

Strength Cure Shampoo and Conditioner Duo

Gentle shampoo and conditioner duo that strengthens, repairs and helps prevent future damage.

GET 10% OFF DUOS
Use code DUOTEN at checkout.

Old price New price $180.00

Award Winning Hair Care

Hydrate Shampoo

Best Seller

Hydrate Shampoo

Creamy, luxurious shampoo that deeply hydrates normal to thick dry, color-treated hair.

Old price New price $37.00

Hydrate Conditioner

Best Seller

Hydrate Conditioner

Creamy, luxurious conditioner that deeply softens and nourishes normal to thick dry, color-treated hair.

Old price New price $37.00

Color Fanatic Multi-Tasking Leave-In Spray

Best Seller

Color Fanatic Multi-Tasking Leave-In Spray

Multi-tasking leave-in spray with 21 benefits that primes, protects and perfects all hair types.

Old price New price $35.00

Hydrate Shampoo and Conditioner Duo

Great Value

Hydrate Shampoo and Conditioner Duo

A best-selling, deeply hydrating duo that nourishes all hair types in need of intense moisture.

GET 10% OFF DUOS
Use code DUOTEN at checkout.

Old price New price $74.00

Hydrate Shampoo and Conditioner Duo

Great Value

Hydrate Shampoo and Conditioner Duo

A best-selling, deeply hydrating duo that nourishes all hair types in need of intense moisture.

GET 10% OFF DUOS
Use code DUOTEN at checkout.

Old price New price $180.00

Strength Cure Shampoo

Best Seller

Strength Cure Shampoo

Gentle, rich-lather shampoo that fortifies and helps repair damaged, color-treated hair.

Old price New price $37.00

Strength Cure Conditioner

Best Seller

Strength Cure Conditioner

Gentle, rich-lather conditioner that fortifies and helps repair damaged, color-treated hair.

Old price New price $37.00

Strength Cure Shampoo and Conditioner Duo