HAIR CARE MYTH #1:
THE MORE YOU BRUSH YOUR HAIR, THE HEALTHIER IT IS
While a few strokes of a brush can distribute natural oils from the scalp, over brushing the hair can cause unneeded tension and lead to mechanical damage.
SOLUTION: Colour Fanatic Leave-In Treatment
Just a few of Colour Fanatic’s amazing 21 Benefits include instantly detangling the hair, improving elasticity, and filling in damaged areas to restore a healthier look! It will help you to brush less, while giving you beautified shiny hair.
HAIR CARE MYTH #2:
AIR DRYING MY HAIR IS HEALTHIER FOR MY HAIR
While too much direct heat on the hair can be damaging, the hair is at its most vulnerable when it is wet. The longer the hair is left wet, the more susceptible it is to damage.
SOLUTION: Hydrate Air Dry Cream
Hydrate Air Dry Cream, a leave-in styling cream to air dry hair, will help your hair to dry faster, while giving it the protection of Pureology’s Anti-Fade Complex and moisturizing your ends on those days’ that you just don’t have the time to blow-dry your hair.
HAIR CARE MYTH #3:
GETTING YOUR HAIRCUT MAKES IT GROWN FASTER
Hair grows from the root, so cutting the ends of your hair does not affect how quickly it grows. Although, damaged ends can be fragile and break, causing the hair to seem to not get any longer.
SOLUTION: Strength Cure
The Strength Cure system features Pureology’s exclusive Asta-Repair technology, which helps to heal and repair damage, while restoring strength and adding softness. Strength Cure + a routine haircut every 8-12 weeks = beautiful hair made easy
HAIR CARE MYTH #4:
MOISTURIZING HAIR PRODUCTS ARE TOO HEAVY FOR FINE HAIR
Fine hair tends to be more fragile than other hair textures, making it even more susceptible to dryness than normal or coarse hair.
SOLUTION: Hydrate Sheer
The Hydrate Sheer systems features green tea, sage, and jojoba, which moisturize dry hair without silicones, leaving a weightless feel on even the finest hair. Bonus, its sulfate-free so you’re hair color will be protected and won’t fade.
HAIR CARE MYTH #5:
IF YOU USE THE SAME PRODUCTS ALL THE TIME,
THEY STOP WORKING
Some products treat certain challenges in the hair. If that product has solved the hair’s challenge, you may find that you just don’t need it anymore. Not all hair has challenges
SOLUTION: Colour Fanatic Instant Conditioning Mask
A product like the Colour Fanatic Instant Conditioning Mask is good for all hair types to maintain happy, healthy hair. For fine hair, try Pureology’s Colour Fanatic Instant Conditioning Whipped Cream!
HAIR CARE MYTH #6:
THE SUN IS THE HEALTHIEST WAY TO LIGHTEN MY HAIR
Just like the sun can be damaging to your skin, it can also damage your hair! The sun’s UVA & UVB rays can damage the hair strand, causing discoloration and dry, brittle strands.
SOLUTION: Perfect 4 Platinum
The Perfect 4 Platinum system features Strengthening Technology, fortifying the hair and protecting it while going lighter professionally in the salon. This system is also perfect for anyone with blonde, color-treated hair.
HAIR CARE MYTH #7:
OILY HAIR DOESN’T NEED CONDITIONER
The cause of oily hair comes from the scalp. The hair strand itself still needs to be cared for and conditioner will help to close the cuticle, detangle, and give the hair what it needs.
SOLUTION: Clean Volume
The Clean Volume system features Aloe Vera Water, an ingredient that conditions hair while absorbing oils! Plus, its silicone-free and sulfate-free, so it leaves a weightless feel on even the finest hair and doesn’t strip your hair color.
HAIR CARE MYTH #8:
VOLUMIZING HAIR PRODUCTS CAN NOT GIVE ME A THICKER PONY TAIL
Traditional volumizing hair products only lift the hair at the root. Volume can come in many shapes and sizes, and some just want to feel like we have thicker hair.
Pureology’s Fullfyl 3-part system utilizes Phyto-Blend technology, densifying each strand from the inside out for the look and feel of thicker, fuller hair!
HAIR CARE MYTH #9:
SMOOTH, FRIZZ-FREE HAIR HAS TO BE PIN STRAIGHT
Frizz can strike all hair types and styles. Many frizz fighting products require you to sacrifice body and bounce for frizz free hair, leaving you with heavy, flat results.
SOLUTION: Smooth Perfection
Pureology’s Smooth Perfection Collection features Thermal Anti-Fade Complex in an array of products to give you smooth, frizz-free hair with the added benefits of heat protection.
HAIR CARE MYTH #10:
I DON’T COLOUR MY HAIR SO I DON’T NEED PUREOLOGY
Whether colour-treated or not, thick, fine, texturized or thinning, every hair needs special care and protection.
Pureology’s Anti-Fade Complex, nourishes, protects and strengthens each hair strand, helping to maintain healthy hair color, whether it’s natural or color-treated.
Want to learn more hair care tips and tricks for healthy, beautiful hair? Follow @pureology on Instagram for up-to-date hair care advice.