Hydrate Shampoo: Sulfate-Free Hydrating Shampoo for Dry, Color-Treated Hair

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For dry, dehydrated, and color-treated hair that needs deep hydration without stripping color. This sulfate-free shampoo helps replenish moisture, smooth rough texture, and protect against dryness caused by coloring, bleaching, and heat styling.

The #1 hydrating shampoo system in the US*, clinically shown to deliver 3× more hydration in one use** for dry, color-treated hair.

*Based on dollar sales reported in Circana/US Prestige Beauty Total Measured Market; Hair Product Sales, Hair Benefit: Moisturizing/Hydrating, January–December 2023 combined.
**Vs. non-conditioning shampoo.

Before/After

• Adds deep hydration to dry and damaged hair
• Helps repair dryness caused by coloring and bleaching
• Best for medium to thick, dry, color-treated hair
• Sulfate-free, vegan formula safe for sensitive scalps
• Protects color from fading with every wash

The Ultimate Hydration Regimen

A simple, sulfate-free hydration routine designed for dry, color-treated hair. Powered by Pureology’s patented Antifade Complex® and a 100% vegan formula, this regimen helps deeply hydrate hair while protecting color vibrancy wash after wash.

Step 1: Cleanse - Hydrate Shampoo
Gently cleanses dry, color-treated hair without stripping moisture or fading color. The creamy, sulfate-free formula helps replenish hydration while leaving hair soft and manageable.
How To Use: Apply a dime-sized amount to wet hair, emulsify with water, and massage into the scalp to trigger the aromatherapy blend of lavender and bergamot. Rinse and repeat if needed.

Step 2: Nourish - Hydrate Conditioner
Detangles and restores moisture to dry, thirsty strands while helping smooth and soften hair with Jojoba and Green Tea extracts.
How To Use: Apply from mid-lengths to ends after shampooing. Leave on for 1–2 minutes, then rinse.

Step 3: Prime & Protect - Color Fanatic Leave-In Spray
Helps lock in hydration, protect color, and shield hair from heat and environmental stress.
How To Use: Spray onto clean, damp hair before styling for heat protection and to maintain moisture and color between washes.