Hydrate Shampoo & Conditioner: Sulfate-Free Set for Deep Hydration

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Experience the ultimate hydration routine with our #1 best-selling professional set. The Hydrate Shampoo and Conditioner Duo is a highly concentrated, sulfate-free system designed to transform even the driest strands. This duo works in synergy to replenish essential moisture, improve manageability, and seal the cuticle for a high-shine finish. It is the essential hydrating hair routine for color-treated and natural hair alike, taking hair from desert-dry to deeply quenched and revitalized.

Deep Hydration and Softness: Saturates hair fibers with moisture to eliminate dryness and restore a silky texture.
Sulfate-Free Cleansing: The creamy shampoo formula provides a rich, luxurious lather without stripping natural oils or hair color.
Instant Detangling and Shine: The ultra-creamy conditioner nourishes every strand, adding radiant shine and effortless manageability.
Patented Antifade Complex: Specifically engineered to provide superior Color Care, keeping your salon-fresh vibrance for longer.
For All Hair Types: Optimized for textures ranging from fine and straight to thick and coiled that crave intense moisture.

Before/After

See the difference. Feel the hydration. Experience immediate results from the first wash. This duo provides professional dry hair repair, significantly improving elasticity and light reflection.

• Intense Moisture: Deeply nourishes and adds moisture to dry hair.
• Superior Softness: Hair feels noticeably softer and looks healthier with a radiant, frizz-free shine.
• Vegan and Clean Performance: 100% Vegan formula with ZeroSulfate for high-performance cleaning without compromise.

The Ultimate Hydration Regimen

Pureology's Hydrate includes 3-step routine is engineered with our patented Antifade Complex® and concentrated vegan formulas to nourish dry hair while locking in color vibrancy.

Step 1: Cleanse with Hydrate Shampoo
How To Use: Apply a dime-sized amount to wet hair. Emulsify the product in your hands with water before applying. Massage into the scalp to trigger the aromatherapy blend of lavender and bergamot. Gently cleanses without stripping moisture or fading your professional color.

Step 2: Nourish with Hydrate Conditioner
How To Use: After cleansing, massage a small amount into hair from mid-lengths to ends. Let the conditioner sit for 1–2 minutes. Instantly detangles and provides deep moisture with Jojoba and Green Tea extracts.

Step 3: Prime & Protect with Color Fanatic Multi-Tasking Leave-In Spray
How To Use: Mist onto clean, damp hair before styling. It provides 21 essential benefits, including protection against heat(up to 450°F) and UV filters. Smooths the cuticle, prevents split ends, and ensures your hydration lasts until your next wash.