Discontinued
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Perfect 4 Platinum Shampoo™

Preserve and protect your blonde, color-treated hair with this sulfate-free shampoo designed for all shades of blonde and features a signature aromatherapy blend of pear, peony and vanilla.

Perfect 4 Platinum Shampoo™ has been discontinued.
May we suggest:
We are currently phasing this product out.
May we suggest:
Print

Cleanse strands without fading blonde color with the Pureology sulfate-free shampoo for blonde, color-treated hair. Salt free and gentle, this lightly moisturizing blonde shampoo removes impurities without the damaging ingredients.

Perfect 4 Platinum's breakthrough strengthening technology with protein-rich keravis—nature’s most powerful anti-breakage hair fortifier—provides internal and external strengthening. Chamomile, lemon and coriander extracts soften, clarify to increase brightness and nourish to magnify shine, while exclusive AntiFade Complex® protects color vibrancy. An even further luxurious experience consumes the senses with the signature aromatherapy blend of pear, peony and vanilla.

Benefits

  • Concentrated strengthening cleanser
  • Enhances brightness and shine for blondes
  • Provides gentle detangling
  • 100% vegan
  • Made with 95% Post Consumer Recycled (PCR) packaging
Print Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Perfect 4 Platinum Condition
Print AQUA / WATER /EAU, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE , DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, PARFUM/FRAGRANCE, HYDROGENATED COCONUT ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/ DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE , AMODIMETHICONE, PROPYLENE GLYCOL, POLYQUATERNIUM-10, SODIUM ISETHIONATE, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, CORIANDRUM SATIVUM OIL/CORIANDER SEED OIL, LAURETH-9, GLYCERIN, HEXADIMETHRINE CHLORIDE, TOCOPHEROL, POLY(LINSEED OIL), TRIDECETH-12 , SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT/SUNFLOWER SEED EXTRACT, C12-13 PARETH-23, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, BENZYL ALCOHOL, C12-13 PARETH-3, BENZOPHENONE-4, CHAMOMILLA RECUTITA EXTRACT/MATRICARIA FLOWER EXTRACT, CITRUS MEDICA LIMONUM EXTRACT/LEMON FRUIT EXTRACT, CI 60730/EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, CI 42090/BLUE 1, METHYLISOTHIAZOLINONE, SODIUM HYDROXIDE, CITRIC ACID
Perfect 4 Platinum™ Shampoo is rated 4.6 out of 5 by 41.
Rated 5 out of 5 by from Please bring this back! Please bring back Perfect 4 Platinum!!! I used it for FOUR years and it was AMAZING. My hair actually looked like it was newly toned right after washing. Just bought Strength Cure Best Blonde and have washed three times. It does NOTHING for the tone, and makes my hair look thin. It almost seems like it's causing breakage. I'm going to have to look for another brand. PLEASE BRING BACK PERFECT 4 PLATINUM! Best product I've ever used
Date published: 2020-05-17
Rated 5 out of 5 by from The Best Shampoo Ever Made and I miss it! Please please please bring it back. Perfect for platinum was absolutely the best shampoo and conditioner ever made. Nothing compares to it. I hate all those deep purple shampoos that cannot be used every day. I used perfect for platinum for 9 years. It's amazing really kept my natural honey blonde hair with highlights beautiful. I finally found a product line that kept my hair healthy shiny strong thick dertangled, soft everything you could want in a shampoo and conditioner perfect for platinum did. I am so sad, I have tried strength cure, n clean volume and they don't even compare to perfect for platinum. I am begging you with every ounce of my being please bring it back. I have left pureology except for the 21 leave in treatment now. I didn't want to but your decision makers Overhauled the line and not one of the newer products come anywhere close to the first line. The Clean Volume is terrible, the original was amazing. smoothing, essential and my favourite perfect for platinum. I have searched the internet and bought every single bottle I could get my hands on. I am a natural blonde Creole and that deep purple stuff is a mess n not good for every day n every other day use! I miss my product! My hair health has really suffered ever since. I know I am not the only one who feels this way. What Do We have to do to appeal to the decision makers? Please tell us .Do we need a petition Is There Anything We Can Do to Change their minds. I have customers who are devastated also!
Date published: 2020-04-13
Rated 2 out of 5 by from Drying Out I've been a loyal Perfect 4 Platinum customer since they brought it to market. Now that they discontinued it, I went to this brand and my hair is drying out so badly with this product. I really want the other P4P products to return to market or I'll be leaving my favorite hair brand for good. :(
Date published: 2020-03-09
Rated 5 out of 5 by from Please bring it BACK! The Perfect for Platinum was exactly that - perfect. The new blonde shampoo is not near the same and can not be used as frequently as perfect for platinum could be used. Please bring it back!
Date published: 2020-01-08
Rated 5 out of 5 by from PLEASE, PLEASE BRING PERFECT 4 PLATINUM BACK Why did you discontinue the best shampoo on the market? I have tried your Best Blonde shampoo and conditioner and I am very disappointed!! . My hair has gotten so dry, brittle and does not feel thick like it used too. Please, PLEASE bring Perfect 4 Platinum products back!!
Date published: 2019-09-16
Rated 5 out of 5 by from Bring It Back, Please! This was the absolute best shampoo and conditioner. I used it for YEARS and am so sad that it has been discontinued. I know I'm not alone in this... please bring it back!
Date published: 2019-09-03
Rated 5 out of 5 by from Best Purple Shampoo!!! I am so sad that this got discontinued!!! PLEASE BRING IT BACK!!!!!!!!!! This shampoo was perfect for my hair! All of the other ones leave a nasty purple tint.
Date published: 2019-08-30
Rated 5 out of 5 by from Best Product EVER for my hair PLEASE PLEASE Bring back Perfect 4 Platinum it truly is the only product that gives me a good hair day, makes my hair look fresh, it smells amazing. Please every time I use something good they take it off market. All purple shampoos dry out my hair. This was everyday use for me.
Date published: 2019-07-17
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