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Pure Volume® Extra Care Shampoo

A concentrated sulfate free shampoo for fine and sensitized hair leaves locks thicker and easier to detangle, while infusions of musk, amber, peach and jasmine, create an aromatic experience.



Missing this product? Try Fullfyl Shampoo for fine, color-treated hair. This densifying, sulfate-free shampoo thickens and strengthens hair for the look and feel of more hair.
Pure Volume® Extra Care Shampoo is rated 4.3 out of 5 by 18.
Rated 5 out of 5 by from Don’t phase this out! This is the most wonderful shampoo I’ve ever used and I’ve been using it for 6 years. The scent is the absolute best. I’ve had people stop me, asking what perfume I’m wearing and it’s just the shampoo. Don’t discontinue this or if you do, put that scent into another of your shampoos, please!
Date published: 2018-04-02
Rated 5 out of 5 by from Best Shampoo I have used this shampoo in my salon for years. Pureology discontinued it once before, why would they do it again when the response for bringing it back was so great. I'll be looking for a new shampoo. The other formulas can't compare to this one. I'm so sad this decision was made.
Date published: 2018-03-30
Rated 5 out of 5 by from PLEASE BRING IT BACK!!! NOTHING works on my fine, color treated hair like this shampoo. PLEASE reconsider phasing this out.
Date published: 2018-03-13
Rated 5 out of 5 by from Please, Please Bring Back!!! I have thick coarse hair and Pure Volume was the perfect balance for my hair. I have used it for years and when I heard it was going to be discontinued I bought as much as the beauty suppliers had left. I have tried the new clean which my hair didn't smell or feel clean. Now I'm using hydrate and it's to heavy of a moisturizer. Please reconsider discontinuing The Pure Volume formula.
Date published: 2018-02-23
Rated 5 out of 5 by from Bring back PURE VOLUME! Tried your new "Clean Volume;" not at all as good as "Pure Volume." Please bring back the original Pure Volume Shampoo & Conditioner! Why change a winner?
Date published: 2018-01-26
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