Created especially for professional colourists and their clients, Pureology is a salon haircare brand unlike any other. Our highly concentrated ZeroSulfate® (Sulfate Free) shampoos and the exclusive AntiFadeComplex® help colour-treated hair retain its fresh-from-the-salon vibrancy with every use, while our 100% Vegan, Dual Benefit Formulas provide custom care for every hair type.

We invite you to learn more, and immerse yourself in the world of Pureology:

  • Experience our complete range of colour care systems and stylers
  • Discover why Pureology is the first choice of colourists and clients who love their haircolour
  • Learn how our commitment to sustainability sets us apart from all others

  • PUREOLOGY HAIRCARE PRODUCT SYSTEMS

    Hydrate® System

    Help dry, colour-treated hair retain its fresh-from-the-salon vibrancy with ZeroSulfate® shampoos containing the exclusive AntiFadeComplex®.

    Pure Volume® System

    Help fine, colour-treated hair retain its fresh-from-the-salon vibrancy with ZeroSulfate® shampoos containing the exclusive AntiFadeComplex®.

    Pure Volume Extra Care

    Help fine, extra-sensitized colour-treated hair retain its fresh-from-the-salon vibrancy with ZeroSulfate® shampoos containing the exclusive AntiFadeComplex®.

    Strength Cure System

    Help micro-scarred, damaged colour-treated hair retain its perfect balance of strength and velvety softness with our exclusive Asta-Repair™ formulas.

    Super Smooth™ System

    Help unmanageable, colour-treated hair retain its fresh-from-the-salon vibrancy with ZeroSulfate® shampoos containing the exclusive ThermalAntiFadeComplex®.

    Perfect 4 Platinum™ System

    Help fragile, highlighted and highly lifted hair retain its fresh-from-the-salon vibrancy with ZeroSulfate® shampoos containing the exclusive AntiFadeComplex®.

    Precious Oil System

    Help rough, dull, brittle colour-treated hair retain its natural shininess and fullness while also protecting your colour with ZeroSulfate, ZeroSilicone Shampoos containing the OleoAntiFadeComplex.

    Reviving Red System

    Help vibrant, colour-treated hair retain its vibrancy while also keeping your hair and haircolour in optimum condition with ZeroSulfate oil infused formulas containing the OleoAntiFadeComplex.

    Nano Works® System

    Help aging colour-treated hair retain its fresh-from-the-salon vibrancy with ZeroSulfate® shampoos containing the exclusive AntiFadeComplex®.

    Purify® Shampoo

    Help clarify colour-treated hair while retaining its fresh-from-the-salon vibrancy with ZeroSulfate® shampoos.

    Curl Complete System

    Curl Complete's unique de-stressing formulas with coconut oil and our exclusive AntiFade Complex erase frizz, reduce breakage, revive shape and illuminate shine.