The Pureology Pure Volume system is a lightweight, volumizing collection specifically formulated to add body, fullness, and airy movement to fine, flat, or thin, color-treated hair. It's the dream team for anyone looking to achieve lifted hair and natural volume without being weighed down.

Our Pure Volume range is formulated with key ingredients such as Wheat Protein and Eucalyptus Extract. These work synergistically to cleanse and condition your hair, leaving minimal residue so your hair won't feel heavy. This allows you to preserve natural volume at the top of your head, making your mane feel light and full.

Absolutely! Like all Pureology products, the Pure Volume system is infused with our patented ANTIFADE COMPLEX®. This ensures that while you're adding volume and body, your new hair color will not fade fast. All formulas are 100% vegan, sulfate-free, paraben-free, and mineral oil-free, making them gentle yet effective for color-treated locks.

The core of the Pure Volume collection includes the Pure Volume Shampoo for cleansing and the Pure Volume Conditioner to deliver a small amount of moisture without weighing hair down. You can shop for them individually or incorporate both into your routine for maximum volumizing impact and perfectly matched results.

The Pure Volume formulas are crafted with a powerful blend of Wheat Protein, known for its strengthening and volumizing properties, and Eucalyptus Extract, which contributes to the lightweight feel and healthy scalp environment. These ingredients are essential for delivering airy movement and lasting fullness.

As you lather up your locks, you'll experience the collection's signature aromatherapy blend, a delightful combination of Pink Grapefruit, Wild Rose, and Cedarwood. This uplifting scent enhances the luxurious experience of using the Pure Volume system.

The Pure Volume Shampoo is designed to leave a minimal residue after cleansing. This unique formulation ensures that your hair won't feel heavy or weighed down, which is crucial for fine and flat hair types to maintain and even enhance natural volume from root to tip.