Discover Pureology Haircare

Pureology Professional Color Care

Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.


Extraordinary color care for beautiful hair

Redefining haircare

  • 100% VEGAN
  • ZEROSULFATE® COLOR CARE
  • CONCENTRATED FORMULAS

The champion of professional color care. The first ZEROSULFATE and 100% vegan haircare formulas.



Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulations while caring for our planet and animals with beauty and integrity in mind. As the pioneer of VEGAN COLOR CARE & ZEROSULFATE® formulations, we strive to make women feel beautiful inside and out.


WE STAND BY OUR VALUES

  • We believe in the INTEGRITY of our high performing products to deliver the best quality and extraordinary color care
  • We believe in SUSTAINABILITY to protect the environment and our communities
  • We believe in PURITY of transparent communication, giving our professionals and consumers insider access to how we create and formulate


COLOR CARE LIKE NO OTHER

ANTIFADE COMPLEX®
Our patented ingredient blend is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine.

ZEROSULFATE®
Our exclusive formulas gently cleanse without stripping color, thanks to a blend of corn, coconut and sugar.

100% VEGAN
Every formula is made without animal products or by-products. Pureology never tests on animals.

CONCENTRATED FORMULAS
Our highly concentrated shampoos boast 70+ applications in a single bottle.

DUAL-BENEFIT FORMULAS FOR ALL HAIR TYPES
Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

MINERAL OIL-FREE + PARABEN-FREE
All Pureology Shampoo & Conditioner formulas are mineral oil-free and paraben-free – and they are safe for you and the environment.

COLOR CARE FOR ALL
Dual-benefit, professional-quality color care with premium formulations, customized for every need.


WE ARE ALL ABOUT HIGH QUALITY PERFORMANCE

  • See. Smell. Touch.
  • Decadent textures. Captivating fragrances. Rich, creamy lather.
  • Experience beauty through the senses. Our fragrances and textures are designed to take you on unique sensorial journeys, with the finest ingredients for an extraordinary color care experience like no other.

Stay connected with us on social media
@pureology