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Anti-Diversion Policy

What is diversion?

Have you ever seen Pureology products for sale in your local supermarket or drugstore? When you come across salon professional products being sold outside of a salon, spa or authorized dealer, it’s called “diversion.” Unauthorized distributors, salons or their employees, and other dishonest people divert products to try and make a profit.

Why diversion is bad?

Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. Contaminated or counterfeit products could cause irritation or even infection.

Pureology states on all its products, "genuine products guaranteed only in salons." this means if you buy our products in a supermarket, drugstore, or any other unauthorized outlet, we cannot guarantee that it is an authentic pureology product that will perform as tested.

Where is it safe to buy Pureology?

Genuine Pureology products are sold exclusively in salons, spas, on and at authorized partners that include:

  • Ulta
  • Beauty Brands
  • SalonCentric
  • Planet Beauty

What you can do to help stop diversion?

Don't take the risk! Don't buy it! And tell your friends about the potential danger of diverted products too. If you see Pureology products for sale outside of a salon, please call 1-800-503-3997 or email [email protected] to report diverters. Please have the city, state and name of the location you saw the products available. We will conduct a full investigation.

What is Pureology doing to stop diversion?

In order to protect Pureology salons and to ensure that consumers only receive the highest quality Pureology products appropriate for their specific hair needs, Pureology continues in its commitment to aggressively combat diversion:

  • A former FBI agent developed the strategies and oversees the implementation of Pureology’s anti-diversion program.
  • Exclusive product coding is used to track the movement of Pureology products. This is the method for tracing products to industry diverters.
  • Pureology representatives undertake regular sample sweeps at unauthorized retail outlets in the U.S. these products are subsequently decoded in an effort to identify diverters.
  • Ongoing intelligence procedures uncover diversion schemes, including those involving stores and misuse of the internet.

Diversion information can be communicated to Pureology’s security department by calling the Pureology hotline at 1-800-503-3997 or by e-mailing us at [email protected]

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