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Dry, color treated hair stays protected, looks vibrant and feels touchably soft with sulfate-free Pureology Hydrate Shampoo and Hydrating Conditioner.
$134.00
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Multitasking leave-in treatment with 21 benefits that primes hair for heat, detangles, protects from damage, and adds shine from root to tip.
$28.00
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Creamy, luxurious shampoo that deeply hydrates normal to thick dry, color-treated hair.
$30.00
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Creamy, luxurious conditioner that deeply softens and nourishes normal to thick dry, color-treated hair.
$32.00
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Lightweight shampoo and conditioner that enhances volume and restores movement to flat, fine, color-treated hair.
$59.00
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Dry, color-treated hair stays protected, looks vibrant and feels touchably soft with sulfate-free, moisturizing Hydrate Shampoo and Conditioner.
$59.00 - $134.00
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Nourishing treatment with essential nutrients that intensely moisturizes and softens hair.
$38.00
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Rich-lather purple shampoo that tones and fortifies brassy, damaged and lightened hair.
$31.00
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Dry, fine, colored hair needs a special defense: Hydrate Sheer moisturizing, sulfate-free Shampoo & daily Conditioner. Its gentle formula keeps hair color looking radiant and delivers intense moisture to fine hair without weighing it down.
$59.00 - $134.00
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Gentle, rich-lather shampoo that fortifies and helps repair damaged, color-treated hair.
$30.00
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Gentle, rich-lather conditioner that fortifies and helps repair damaged, color-treated hair.
$32.00
Shop Pureology by collection to find the hair care or styling collection specific to your hair needs.
Find your hairology
Hydrate reinvigorates tired strands and moisturizes hair. Made with natural oils that enhance manageability and shine, this sulfate free formula hydrates hair and leaves supple, smooth and frizz-free hair.
Color Fanatic hair treatment system for color-treated hair is a one-of-a-kind, multi-tasking hair treatment for color-treated hair that combines our exclusive AntiFade Complex with Fennel Seed extract and a natural blend of camelina, coconut and olive oils. This 100% Vegan system protects and strengthens for longer-lasting, perfect-looking color every day.
Formulated for fine hair with technology to elevate each hair for a light, airy, full-bodied finish, and extraordinary color protection. Flexible volumizers, fortifying wheat protein, and refreshing eucalyptus lift hair, help stimulate the scalp and add shine, while infusions of musk, amber, peach and jasmine, create an aromatic experience.
Strengthening hair repair ends with Strength Cure products for damaged hair. Designed to target chemical and environmental damage, these hair repair products contain Keravis, Ceramide and Arginine to help replace the cysteine bonds and heal the micro-scarred cuticle. Strength Cure color-treated hair products feature the new Asta-Repair™ complex for maximum health and luster.
Discover your best blonde yet with the Strength Cure Blonde System for all shades of blonde and highlighted hair. Created with violet toning properties, this 3-step system includes a sulfate-free purple shampoo, a toning conditioner, and a daily hair repair treatment to help tone and neutralizes brassy, yellow hair while protecting and repairing damaged strands.
Smooth Perfection anti-frizz hair products offer 72 hours of smooth styles, and are scented with an aromatic blend of violet, clove and musk. 100% vegan, these ultra smoothing haircare formulas provide extraordinary color protection and sleek styling.
Nanoworks Gold's rich, transforming formulas recapture what hair has lost for renewed softness, manageability and shine with extraordinary color protection. The signature aromatherapy blend of jasmine, vanilla, rose and amber makes its use a totally sensorial experience.
Protect your color-treated or natural hair when you style with Style + Protect collection featuring professional hair styling products for all hair types. From oil-absorbing dry shampoo to root-lifting hair mousse, the Style + Protect collection features hair styling products for every need for an effortless, salon style. Infused with natural oils and extracts for hair, these must-have styling products protect natural and color-treated hair from heat, pollution and even UV rays.
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