Pureology - Pure Volume Shampoo - Pure Volume System

Pure Volume
Shampoo

New cleansing experience for maximum volume. ZeroSulfate, high foaming, light formula removes volume-inhibiting build-up more thoroughly to weightlessly elevate hair with increased volume, shine and colour protection. For best results, follow with Pure Volume Condition.

features

Pure Volume delivers long-lasting volume by addressing the specific challenges of fine, colour-treated hair:

CLEANSES AND REDUCES WEIGHT WITH DELICATE PURIFIERS

  • Removes oil buildup at the roots and other impurities that can weigh hair down
  • Gently cleanses while providing maximum respect for fine, weakened hair fibers
THICKENS HAIR FROM ROOT TO ENDS WITH FLEXIBLE VOLUMIZERS
  • Lifts the roots and thickens each strand
  • Locks in conditioning agents for longer lasting softness
REPLENISHES AND REDUCES BREAKAGE WITH EUCALYPTUS AND WHEAT PROTEIN
  • Provides targeted care and strength to weightlessly restore hair fibers
  • Evens out the hair surface to reduce tangling and breakage
  • Delivers a refreshing sensation
PROTECTS COLOUR VIBRANCY WITH THE ANTIFADE COMPLEX®
  • Pureology’s exclusive colour-protecting technology
  • Helps provide optimum vibrancy and colour retention

How to use

Apply a quarter-size amount to wet hair and lather. Rinse. Repeat if necessary.For best results, follow with Pure Volume Condition.



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