What makes Pureology’s best sellers stand out from other shampoos and conditioners?

Pureology’s best sellers are sulfate-free, vegan, and infused with our exclusive ANTIFADE COMPLEX®, which protects and prolongs hair color vibrancy. Each collection is designed to solve a specific hair concern, whether it’s dryness, lack of volume, frizz, or damage. Customers love these formulas because they deliver salon-quality results at home while keeping color-treated hair healthy, shiny, and strong.

Which Pureology collection is best for dry, color-treated hair?

The Hydrate system is Pureology’s #1 best-seller. It provides intense moisture, softens strands without weighing them down, and protects color vibrancy with ANTIFADE COMPLEX®. Explore the Hydrate collection here: https://www.pureology.com/hair-care/hydrate

What should I use if I have fine, thin, or flat hair?

For hair that lacks body, the Pure Volume collection is the ideal choice. These lightweight formulas gently cleanse without buildup, add fullness and lift at the roots, and leave hair feeling airy, bouncy, and light—without compromising color care. Explore Pure Volume here: https://www.pureology.com/hair-care/fine-thin-hair

Which products are recommended for damaged or weakened hair?

The Strength Cure collection is designed for repairing damaged, over-processed, or fragile strands. It rebuilds strength and elasticity, reduces breakage, and smooths the cuticle for healthier-looking hair. For extra nourishment, pair it with the Strength Cure Superfood Treatment, a concentrated mask that fortifies and revitalizes damaged hair. Explore Strength Cure here: https://www.pureology.com/hair-care/damaged-hair

Do you have products for frizz control and very dry or dull hair?

Yes. Pureology offers best-selling duos and treatments to target frizz and dryness, including the Hydrate system for deep moisture and the Color Fanatic Multi-Tasking Leave-In Spray, which smooths, detangles, prevents frizz, and protects from heat styling. Explore Color Fanatic here: https://www.pureology.com/hair-care/color-fanatic

What masks are best for boosting my hair care routine?

Pureology’s Superfood Treatments are must-haves for intense nourishment. Hydrate Superfood Treatment is enriched with Avocado Oil and Coconut Oil to deliver hydration, softness, and shine. Strength Cure Superfood Treatment fortifies and strengthens damaged hair. Use them weekly for deep conditioning. Shop Superfood Masks here: https://www.pureology.com/hair-care/hair-masks

What’s Pureology’s most versatile styling product?

The Color Fanatic Multi-Tasking Leave-In Spray is a true all-in-one solution with 21 benefits. It detangles, provides heat protection, controls frizz, adds shine, and protects against environmental stressors. It’s perfect for all hair types and especially for color-treated hair. Shop Color Fanatic Leave-In Spray here: https://www.pureology.com/color-fanatic-multi-tasking-leave-in-spray

Will Pureology products protect my hair color?

Yes. Every Pureology formula contains the brand’s ANTIFADE COMPLEX®, which defends against color fading caused by washing, heat styling, and UV exposure. This helps keep salon color vibrant, shiny, and true for longer. Learn more about ANTIFADE COMPLEX® here: https://www.pureology.com/blog/antifade-complex.html

Best Selling Color Protection Hair Products

Pureology Hydrate sulfate-free shampoo and conditioner packshot for dry color-treated hair, Allure Best of Beauty Award Winner

Pureology Hydrate shampoo and conditioner benefits: Hydration for dry hair

Before and after using Pureology Hydrate duo on dry color-treated hair, showing intense softness

Additional before and after using Pureology Hydrate duo on dry curly color-treated hair, showing moisturized curls

Great Value

Moisturizes & Softens

Hydrate Shampoo & Conditioner: Sulfate-Free Set for Deep Hydration

Professional Moisturizing Duo for Dry, Color-Treated Hair, restores Intense Softness & Shine

Old price $76.00 New price $68.00

Free travel size Smooth Gloss Shampoo + Silkmorphose Spray on orders of $90+ code: SMOOTH

Pureology Hydrate Shampoo 266ml 9oz - vegan sulfate-free moisturizing shampoo for dry, damaged, color-treated hair

Pureology Hydrate benefits - deep conditioning, color protection, and damaged hair repair for salon-quality results

Pureology Hydrate before and after - damaged hair transformed with professional deep conditioning restoration

Pureology Hydrate before and after - color-treated damaged hair restored with salon-quality hydration

Best Seller

Moisturizes & Softens

Hydrate Shampoo: Sulfate-Free Hydrating Shampoo for Dry, Color-Treated Hair

Luxurious, sulfate-free moisturizing shampoo for dry, damaged, and color-treated hair that delivers deep hydration without fading color

Old price New price $38.00

Pureology Hydrate moisturizing conditioner for dry color-treated hair

Pureology Hydrate Conditioner deep conditioning and detangling benefits

Hydrate Conditioner: Deep Moisturizing Conditioner for Dry Hair

Before and after using Pureology Hydrate Conditioner on dry hair

Best Seller

Moisturizes & Softens

Hydrate Conditioner: Deep Moisturizing Conditioner for Dry Hair

Professional Softening Treatment for Normal to Thick Color-Treated Hair: Intense Nourishment and Frizz Control

Old price New price $38.00

NEW

LoveLuster

Moisturizes & Softens

Love Luster Hydrating Hair Perfume

Hydrating hair perfume mist scented with vanilla and peony to deliver instant softness and shine.

Old price New price $44.00

Smooth Gloss Sulfate-Free Shampoo For Frizzy Hair

NEW

Controls Frizz

Smooth Gloss Sulfate-Free Shampoo For Frizzy Hair

Luxurious, smoothing shampoo that controls frizz and improves manageability for frizz-prone, color-treated hair.

Old price New price $38.00

Smooth Gloss Treatment Mask For Frizzy Hair

NEW

Controls Frizz

Smooth Gloss Treatment Mask For Frizzy Hair

Luxurious, creamy mask treatment transforms frizz-prone, color-treated hair leaving strands instantly smoothed and conditioned

Old price New price $45.00

Smooth Gloss Silkmorphose™ Spray for Frizzy Hair

NEW

Controls Frizz

Smooth Gloss Silkmorphose™ Spray for Frizzy Hair

Heat-activated, frizz-defying leave-in mist reduces frizz with each use and instantly magnifies hair gloss for frizz-prone, color-treated hair.

Old price New price $36.00

Pureology Hydrate Glow Catcher moisturizing hair oil for dry color-treated hair

Hydrate Glow Catcher: Hydrating Hair Oil for Frizz Control & Shine

NEW

Moisturizes & Softens

Hydrate Glow Catcher: Hydrating Hair Oil for Frizz Control & Shine

Lightweight Hair Oil for Intense Shine, Heat Protection, and Frizz Control

One size only

50ml / 1.7 fl oz

Old price New price $34.00

Pureology Strength Cure Dream Healer Hair Serum for damaged hair

Strength Cure Dream Healer Serum: Damage Repair & Heat Protection

NEW

Strengthen & Repair

Strength Cure Dream Healer Serum: Damage Repair & Heat Protection

Advanced Repairing Treatment for Damaged Hair – Strengthening Serum to Prevent Breakage and Restore Shine

One size only

100ml / 3.4 fl oz

Old price New price $48.00

Meet the stars of the show. Browse through our best-selling sulfate-free shampoos and conditioners to find your perfect formula for good hair days. Our #1 best-selling Hydrate hair care system deeply moisturizes, softens and protects dry, color-treated hair. In flat, thin or fine hair, our Pure Volume collection can take roots higher. Give damaged hair a new lease on life when exposed to the reparative properties of Strength Cure. Fighting frizz? Caring for dull or very dry locks? We have best-selling duos for you too. For next-level nourishment, supplement your routine with any of our in-demand masks. Hydrate Superfood Treatment contains Avocado and Coconut Oils to intensely moisturize and soften. Strength Cure Superfood Treatment fortifies damaged strands. When it's time to style, you can't go wrong with Color Fanatic Multi-Tasking Leave-In Spray. Among its 21 benefits, it detangles, protects hair from heat and adds shine. No matter what you choose, rest assured that your hair color will be protected; our exclusive ANTIFADE COMPLEX® is present in all Pureology products.