Unlock Lasting Smoothness: Introducing Pureology's New Smooth Gloss Range for Frizz-Free Hair

Understanding Frizz: Symptoms and Causes

Frizz manifests as unruly, rough strands lacking uniform smoothness and shine, often leaving hair dull and unmanageable.
But why does it happen, especially with color-treated hair?
• Lack of Moisture: Dry hair's lifted cuticle absorbs moisture from the air, causing swelling and frizz. High humidity exacerbates the issue, making hair desperate to absorb moisture, hence the need for humidity protection.
• Hair Damage: Coloring, heat, and environmental factors damage the cuticle, making it porous and prone to frizz.
• Hair Type: Wavy, curly, and coily textures are naturally more prone due to their open cuticle structure.

The Pureology Smooth Gloss System: Your Ally Against Frizz

The Smooth Gloss collection is a dedicated regimen for transforming frizz-prone hair. When used as a system, Smooth Gloss offers a variety of benefits to tackle frizz and dullness:
• Superior Frizz Control: Reduces frizz with each use*, providing up to 72 hours of frizz-defying performance^*
• Enhanced Smoothness and Shine: 8x smoother strands* and +50% glossier shine^**
• Humidity Resistance: Up to 90% humidity protection with steam room-resistant hair.
• Color Protection: Beyond frizz control, the Smooth Gloss range features our Antifade Complex®, keeping color-treated hair vibrant.
• Vegan and Sustainable Formulas: All four concentrated formulas are 100% vegan, paraben-free, and ZeroSulfate. The packaging uses 99% Post-Consumer Recycled Materials, reflecting Pureology's commitment to sustainability.

*Smooth Gloss system of shampoo, mask and leave-in spray vs. non-conditioning shampoo
**Smooth Gloss system of shampoo mask and leave-in spray vs. un-washed hair

STEP 1. Cleanse with Smooth Gloss Shampoo

This gentle, rich-lather shampoo enhances smoothness and improves manageability.

How to Use:
1. Apply a dime-sized amount of the creamy, concentrated formula to wet hair at the scalp.
2. Emulsify a lather and work down to the ends.
3. Rinse.
4. For extra cleansing, repeat.

STEP 2. Nourish with Pureology Smooth Gloss Treatment Mask

This luxurious, creamy hair mask deeply conditions frizzy hair for lasting smoothness.

How to Use:
1. Apply to shampooed hair, focusing on mid-lengths and ends.
2. Gently massage though hair.
3. Wait 5 minutes.
4. Rinse.

STEP 3. Treat with Pureology Smooth Gloss Silkmorphose™ Spray

This ultra-lightweight, heat-activated, humidity-resistant hair mist instantly adds shine and controls frizz while providing up to 450°F heat protection.

How to Use:
1. Shake well before use.
2. Push to unlock and spray generously and evenly on damp hair.
3. Activate the formula with heat using a blow-dryer.
4. For sleek styles, blow-dry with tension.
5. For curly styles, use a diffuser to dry and define.