What is Hair Oil and Why Your Hair Needs It

• Deep Hydration and Moisture:

  Oils penetrate and seal in moisture, intensely preventing dryness and brittleness.

• Repair and Strengthening:

  Nutrient-rich oils restore the fiber and reinforce the hair structure, reducing breakage and split ends.

• Enhanced Shine and Smoothness:

  A quality oil smooths the cuticle to reflect light and tame frizzy hair and flyaways instantly for a luminous, salon-fresh finish

• Improved Elasticity:

  Well-hydrated hair stretches rather than snaps, making it more manageable during styling.

• Scalp Health:

  Certain oils can nourish the scalp, soothing dryness and creating an optimal environment for healthy hair growth.

• Heat Protection:

  A professional hair oil provides an essential shield against heat damage up to 450°F, ensuring your color remains vibrant.

How to Welcome Hair Oil into Your Routine

Because our professional formulas are highly concentrated, a little goes a long way to transform your strands.

• Pre-Shampoo Treatment:

  Apply a generous amount to dry hair before washing to deeply nourish and protect strands from hard water and friction.

• On Damp Hair:

  Apply a few drops to mid-lengths and ends before styling to lock in moisture and provide essential heat protection up to 450°F.

• As a Finishing Touch:

  Use a tiny amount on dry hair to smooth flyaways, add instant luminous shine, and tame frizzy hair while refreshing your style between washes.

• Pureology Hydrate Glow Catcher™ Hair Oil:

  This isn't your average hair oil. Our Hydrate Glow Catcher Oil is a highly concentrated, weightless, silicone-free formula that delivers 10x more moisture* and leaves hair instantly shinier. Packed with Jojoba and antioxidants, it fights frizzy hair all day and provides essential heat protection up to 450°F. Perfect for adding a "glass hair" finish without weighing down even fine strands.

• Pureology Hydrate Shampoo:

  Start your routine with the #1 Hydrating Shampoo & Conditioner in the U.S.** The Hydrate Shampoo cleanses gently with a rich, sensorial lather, deeply moisturizing dry, color-treated hair without stripping essential oils or pigment.

• Pureology Hydrate Conditioner:

  Follow with Hydrate Conditioner, which uses Jojoba, Green Tea, and Sage to deeply nourish dry strands. It instantly detangles and softens while our patented Antifade Complex® protects color vibrancy and shine.

• Pureology Hydrate Superfood Hair Treatment:

  Need extra care? Swap your conditioner for the nutrient-packed Hydrate Treatment Mask. This intensive deep-conditioning treatment offers 72-hour hydration and instant detangling, leaving hair visibly softer and more manageable in just minutes.