Purple Shampoo: Not Just for Blondes!
A common purple shampoo myth? That it’s just for blondes. Yes, many people think they have to be blonde to reap the cooling rewards of a purple shampoo like Pureology’s Strength Cure Blonde, but the truth is that purple shampoo can banish brass and boost vibrancy for a range of hair colors. Keep reading to unlock the secret to brighter, more radiant hair.
What Is Brassiness?
Before we start to cool things down, let's talk brass. Brassiness refers to those unwanted warm, yellow tones that can creep into lightened hair, whether you're blonde, brunette, or somewhere in between. Causes of brassy hair include:
• Sun Exposure: UV rays can oxidize your hair, leading to discoloration.
• Mineral Buildup: Minerals in your water can dull your color.
• Chlorine: Pool time can wreak havoc on your hair's vibrancy.
• Heat Styling: Excessive heat can exacerbate brassiness.
How Can Purple Shampoo Help?
Purple shampoo works its magic through color theory. Purple sits opposite yellow on the color wheel, making it the perfect color to help to neutralize unwanted yellow tones and restore your hair's cooler hues.
Who Can Benefit from Purple Shampoo?
Again, purple shampoo is not just for platinum blonde hair colors. There are many different hues that could benefit from this quick and easy toning solution:
• Blondes: Maintain bright, icy tones and neutralize yellow.
• Highlighted Brunettes: Keep highlighted hair looking fresh and prevent brassiness.
• Balayage/Ombré: Preserve the dimension and vibrancy of your color.
• Anyone with Lightened or Bleached Hair: Help correct any unwanted warmth, even if you’re not fully blonde.
In addition to toning brassy strands, Pureology’s Strength Cure Blonde purple shampoo provides the added benefits of strengthening and repairing damaged hair while neutralizing brassiness. Pair it with Strength Cure Blonde Purple Conditioner to bring an extra dose of nourishing neutralization to brittle or fragile hair.
Purple shampoo isn't just a trend—it's a powerful toning tool for maintaining vibrant, healthy-looking hair. So, go ahead, embrace the purple and unlock your hair's full potential.
Purple Shampoo FAQs
Answers to Your Frequently Asked Questions
Related Products
Strength Cure Blonde Shampoo
Deep purple shampoo that tones down brassiness and strengthens damaged hair.
Strength Cure Blonde Conditioner
Creamy purple conditioner that tones down brassiness and strengthens damaged hair.
Strength Cure Blonde Shampoo and Conditioner Duo
Deep purple formulas that tone down brassiness and strengthen damaged hair.
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Color Fanatic Top Coat + Tone Purple
A high-gloss purple top coat that neutralizes brassy yellow tones and restores softness and shine for up to 8 washes.
