Hydrate

The Hydrate Shampoo and Conditioner system is our best shampoo for dry, color-treated hair. It is specifically formulated to intensely rehydrate thirsty strands while protecting color vibrancy using our gentle ZeroSulfate® technology, which cleanses without stripping natural oils or pigment. For fine hair types seeking a weightless, airy finish, we recommend the lightweight silicone-free Hydrate Sheer line. 

The main difference lies in the texture and weight. The original Hydrate Shampoo and Conditioner features a rich, creamy texture with silicones to lock in moisture and add shine, making it ideal for normal-to-thick, color-treated hair. Hydrate Sheer is a silicone-free, lightweight formula designed specifically for fine hair that needs deep hydration without any heavy weight or buildup. Both systems ensure your color remains vibrant while delivering the specific level of silkiness your hair type requires.

Yes, the entire Hydrate collection is 100% sulfate-free. As the #1 Sulfate-Free Brand in the U.S.*, we utilize our patented ZeroSulfate® technology in all our shampoos to ensure they are safe for color-treated hair. This unique formula provides a rich, creamy, and sensorial lather that cleanses effectively without stripping the natural oils your hair needs for hydration, all while preserving maximum color vibrancy. *Based on dollar sales reported in Circana/U.S. prestige beauty total measured market, hair product sales, hair benefit: moisturizing/hydrating, January - December 2023 combined.

Yes, the Hydrate collection contains a synergistic blend of multi-weight proteins (soy, oat, and wheat) to support softness and elasticity while you hydrate. Along with key moisturizing ingredients like Jojoba, Green Tea, and Sage, these proteins help support healthy hair structure and restore natural resilience. If you are looking for a protein-free option, many of our styling products are formulated without added proteins.

To treat severely dry hair and color-treated hair, we offer two high-performance masks. The Hydrate Hair Treatment Mask acts as a deeply nourishing conditioner packed with Avocado and Coconut oils to recharge thirsty strands with essential nutrients. For enhanced texture management, the Hydrate Soft Softening Treatment uses Shea Butter and Almond Oil to intensely soften and smooth unwanted frizz, leaving hair with a velvety, touchable finish.

Yes, like all Pureology products, the Hydrate collection is 100% vegan and formulated without animal products or by-products. We are also cruelty-free and free from mineral oils and parabens, ensuring a clean, premium, and ethical experience for your color-treated hair.

Yes. Hydrate Sheer is our dedicated silicone-free line specifically engineered for fine hair types. It provides essential, lightweight hydration to ensure natural movement and bounce without leaving heavy residues or buildup. 

The collection is powered by a thirst-quenching, botanical blend of Jojoba, Green Tea, and Sage to deeply condition the fiber and stimulate the scalp, alongside our signature aromatherapy blend of Lavender, Bergamot, and Patchouli, for a professional spa-like experience.