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Hydrate

Hydrate

The #1 Hydrating Shampoo & Conditioner in the U.S.

Experience the ultimate professional solution for dry, color-treated hair with our iconic, ZeroSulfate® moisture system. Specifically engineered to intensely replenish thirsty strands, our formula delivers deep hydration and touchable softness without weighing hair down. Transform even the most parched hair into nourished, silky, and vibrant strands with a healthy-looking shine.

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Hydrate

Hydrate

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(15 products)
(15 products)
Refinements menu Hydrate
NEW
One size only for Hydrate Glow Catcher: Hydrating Hair Oil for Frizz Control & Shine
50ml / 1.7 fl oz
Old price New price $34.00
Great Value
Old price $76.00 New price $68.00
Great Value
Old price $76.00 New price $68.00
Best Seller
Old price New price $38.00
Best Seller
Old price New price $38.00

The Ultimate Hair Mask Guide

Learn how intensive treatment masks hydrate, repair, and transform dry or damaged strands.
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Best Seller
Old price New price $38.00
Best Seller
Old price New price $38.00
Best Seller
One size only for Hydrate Hair Treatment Mask
250 ml / 8.4 fl oz
Old price New price $45.00
NEW
Old price New price $44.00
Great Value
Old price New price $90.00
Great Value
Old price New price $107.00
Great Value
Old price New price $109.00
Great Value
Old price New price $111.00
Great Value
Old price New price $101.00
NEW
One size only for Hydration Discovery Kit for Dry Hair
Kit
Old price New price $34.00
Find the best moisturizing shampoo and conditioner for your specific hair needs within our best-selling Hydrate collection. Designed to intensely replenish parched strands with 100% vegan, sulfate-free professional formulas, this system restores moisture, manageability, and touchable softness for dry, color-treated hair. Try the creamy, luxurious, and highly concentrated Pureology Hydrate Shampoo and Conditioner, specifically formulated for normal-to-thick hair types that need intense saturation. These formulas use lightweight silicones to create a protective barrier that locks in moisture and enhances shine. For fine, dry hair, choose the silicone-free Hydrate Sheer system to deliver weightless hydration and bounce without any heavy buildup. 

In both duos, key ingredients Jojoba, Green Tea, and Sage combine to deeply condition the fiber, while our patented Antifade Complex® ensures a healthy-looking, vibrant finish.  The ritual is elevated by a signature aromatherapy blend of Lavender, Bergamot, and Patchouli to soothe the senses with every wash.

To treat severely dry hair and brittle ends, make time for masking. Hydrate Hair Treatment Mask is a rinse-off mask that recharges your hair with essential superfood nutrients like Avocado and Coconut oils.  Close your eyes and escape to paradise as you take in its Pineapple, Coconut, and Vanilla notes. If maximum softness and frizz control are the goals, finish with Hydrate Glow Catcher Hair Oil to intensely hydrate, tame frizz, and boost shine without weighing hair down.


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