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Hydrate Soft Softening Treatment

Nourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.

$38.00

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Pureology Hydrate Soft Softening Treatment nourishes and softens dry, color-treated hair with key ingredients Shea Butter and Almond Oil and a signature aromatherapy blend of Red Fruits, Rose, and Amber.

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

Benefits

  • Nourishing treatment adds touchable softness and extraordinary color protection
  • ZeroSulfate, 100% Vegan Formula
  • Aromatherapy blend of Red Fruits, Rose, Amber
Print Apply a quarter-sized amount to shampooed hair, focusing on the midlengths and ends. Gently massage through hair. Wait 5 minutes. Rinse. For best besults, use following the Hydrate, Smooth Perfection, or Nanoworks Gold haircare systems.
Print AQUA / WATER / EAU, CETEARYL ALCOHOL, DIMETHICONE, GLYCERIN, BEHENTRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, AMODIMETHICONE, CETRIMONIUM CHLORIDE, PHENOXYETHANOL, ISOPROPYL ALCOHOL, PRUNUS AMYGDALUS DULCIS OIL / SWEET ALMOND OIL, TOCOPHERYL ACETATE, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, LACTIC ACID, BUTYLENE GLYCOL, DILAURYL THIODIPROPIONATE, LINALOOL, CARAMEL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, LIMONENE, ALPHA-ISOMETHYL IONONE, CITRONELLOL, GERANIOL, BENZOPHENONE-4, CI 17200 / RED 33, CITRIC ACID
Hydrate Soft Softening Treatment is rated 4.7 out of 5 by 102.
Rated 5 out of 5 by from Hydrate and soft The smell is the most amazing of the three products I love how consistent it is and how better it made to my hair! I have a lot of chemistry in my hair about chemistry straightening and bleach and color and its amazing
Date published: 2020-07-01
Rated 5 out of 5 by from super soft Great leave in conditioning creme, it leaves your hair feeling like you just left the salon. Great hydration and doesnt leave my hair feeling oily, it leaves it soft but and easy to brush through. I received this item complimentary for testing.
Date published: 2020-07-01
Rated 5 out of 5 by from Very moisturizing Ive been using this treatment after shampooing and I leave it on for 15 minutes. I have color treated, dry, tangled hair so this really does work wonders. My hair is always soft after this treatment and that doesnt happen much, so I recommend this!
Date published: 2020-07-01
Rated 5 out of 5 by from love this weekly miracle treatment! So my hair was breaking off. Due to years of bleach and damage I have had issues lately with breakage and brittle locks. This 5 minute at home treatment helped me reduce my breakage and tame my super damaged hair. My hair is soft to the touch after using and it lasts all week. Pureology Hydrate Soft Softening Treatment thanks for making my hair feel so much better
Date published: 2020-07-01
Rated 5 out of 5 by from LOVE! Cannot say enough good things about this treatment. Smells divine, leaves my hair sooo soft and smooth. No frizz, shiny and healthy looking. I have color treated hair, and struggle with dry ends and frizz
Date published: 2020-07-01
Rated 5 out of 5 by from A Hair Saver! I do a lot of heat styling and dying of my hair. This really helps mitigate that damage. It doesnt leave my hair feeling weighed down by product and it makes it so silky and soft. Even my husband noticed!
Date published: 2020-07-01
Rated 5 out of 5 by from Great in shower treatment for softness! I have dry, naturally curly hair. Without product it can be really course. This in shower, rinse off, treatment is fantastic for adding softness to hair. I enjoy adding this one to my routine and love the scent and packaging too!
Date published: 2020-07-01
Rated 4 out of 5 by from obsessed So when it comes to make up I'm all about trying the new products in the store. However when it comes to hear I keep the same routine and now that my hair is blonde I feel that it requires extra attention. This treatment helped my hair look less dead and more hydrated. I absolutely loved it
Date published: 2020-07-01
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