Hydrate Soft Softening TreatmentNourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.
Pureology Hydrate Soft Softening Treatment nourishes and softens dry, color-treated hair ... Read more
Hydrate Soft Softening Treatment
Nourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.
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Complimentary Ground Shipping and Samples on Orders $65 or More
Pureology Hydrate Soft Softening Treatment nourishes and softens dry, color-treated hair with key ingredients Shea Butter and Almond Oil and a signature aromatherapy blend of Red Fruits, Rose, and Amber.
Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Our patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
**Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
- Nourishing treatment adds touchable softness and extraordinary color protection
- ZeroSulfate®, 100% Vegan Formula
- Aromatherapy blend of Red Fruits, Rose, Amber
Apply a quarter-sized amount to shampooed hair, focusing on the midlengths and ends. Gently massage through hair. Wait 5 minutes. Rinse. For best besults, use following the Hydrate, Smooth Perfection, or Nanoworks Gold haircare systems.
AQUA / WATER / EAU, CETEARYL ALCOHOL, DIMETHICONE, GLYCERIN, BEHENTRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, AMODIMETHICONE, CETRIMONIUM CHLORIDE, PHENOXYETHANOL, ISOPROPYL ALCOHOL, PRUNUS AMYGDALUS DULCIS OIL / SWEET ALMOND OIL, TOCOPHERYL ACETATE, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, LACTIC ACID, BUTYLENE GLYCOL, DILAURYL THIODIPROPIONATE, LINALOOL, CARAMEL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, LIMONENE, ALPHA-ISOMETHYL IONONE, CITRONELLOL, GERANIOL, BENZOPHENONE-4, CI 17200 / RED 33, CITRIC ACID