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Pure Volume Shampoo

Lightweight shampoo that enhances volume and restores movement to flat, fine, color-treated hair.

$69.00

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Pureology Pure Volume Shampoo enhances volume and restores movement to flat, fine color-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

Benefits

  • Body-boosting formula infuses hair with airy movement, fullness and extraordinary color protection
  • ZeroSulfate,100% vegan
  • Aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood
Print Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. For best results, shampoo with Pure Volume Shampoo, and follow Conditioner with Color Fanatic Multi-Tasking Leave-In Spray and Style + Protect Instant Levitation Mist.
Print AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE
Pure Volume Shampoo is rated 4.1 out of 5 by 113.
Rated 4 out of 5 by from Smells amazing! I really like this shampoo! It smells really nice. It also is pretty concentrated and lathers well. I took one star off only because I feel that my hair could feel softer. Overall a good product!Pureology Pure Volume Shampoo
Date published: 2020-07-07
Rated 4 out of 5 by from it's ok. it smells really good but for my hair it didnt really like it. My hair felt very dry and tangled after i had used both the shampoo and conditioner. I'm not sure if i would maybe try a non volume combo. all of my friends told me nothing but good things so i am kinda bummed i didnt like this.
Date published: 2020-07-05
Rated 5 out of 5 by from silky smooth hair! I have platinum hair which doesnt work well with some shampoos. This shampoo keeps my hair smooth, silky, and moisturized while still actually cleaning.
Date published: 2020-07-05
Rated 5 out of 5 by from Cleans and adds volume! This shampoo is amazing! I have some postpartum hair thinning and this shampoo helps add volume. The scent is so fresh and clean and it leaves my hair feeling clean without feeling like there is residue.
Date published: 2020-07-05
Rated 5 out of 5 by from love this shampoo I wasnt sure how I would feel about this shampoo, as I typically use something else that I love. However, I was pleasantly surprised. It lathers very nicely and keeps my hair looking fresh in between washes. It rinses out easily. The only thing I would improve on is the scent; its not terrible, but I prefer sweeter, flowery scents in my shampoo. Otherwise, I would definitely recommend to a friend and will consider using again and purchasing myself in the future.
Date published: 2020-07-05
Rated 1 out of 5 by from nope I have half pink and half orange hair. It seemed like it took more color out when I washed my hair. Even in cold water. It made my hair oily too after 2 days. Was not a fan.
Date published: 2020-07-05
Rated 5 out of 5 by from always great Ive always loved this brand and when I saw I might get the opportunity to review this I was SO EXCITED!! (I even told my husband!) you know when you read a label in a shampoo and it claims to do all these thing or a particular thing. Then you use it and it actually doesnt do the thing well this one Does The Thing!
Date published: 2020-07-04
Rated 2 out of 5 by from Not what I expected Tried this shampoo out this morning. My initial thoughts: 1. It kinda smells like old flowers with a weird chemical smell (think like a perm). 2. It lathered ok, but after 2 washes, it didn't give me that "streaky clean" feeling. I'm glad I got a chance to try this product, but I probably wouldn't buy it the next time I'm shopping.
Date published: 2020-07-04
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