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Pure Volume® Shampoo

A concentrated sulfate free shampoo that works as both a volumizing shampoo for fine hair and a clarifying shampoo that gently removes buildup. Infusions of musk, amber, peach and jasmine, create an aromatic experience.

Discontinued
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REPLACEMENT: Missing this product? Try Fullfyl Shampoo for fine, color-treated hair. This densifying, sulfate-free shampoo thickens and strengthens hair for the look and feel of more hair.
Pure Volume® Shampoo is rated 2.6 out of 5 by 76.
Rated 5 out of 5 by from BRING IT BACK Why would you discontinue this product? I've heard nothing good about the Clean Volume and I absolutely LOVE Pure Volume. People with thin hair need this product. Please bring it back!
Date published: 2018-08-08
Rated 5 out of 5 by from PLEASE BRING PURE VOLUME BACK! Used Pure Volume for years and was extremely happy with results. Now that it’s discontinued tried one of the replacements and hated it. Please bring back Pure Volume.
Date published: 2018-07-23
Rated 1 out of 5 by from My hair looks terrible! I used Purology faithfully for 10 years. I was surprised to find the Volume product suddenly yanked. I spent many $$$$ trying both the Fulfyl and Hydrate. And my hair looks and feels terrible. I will not use them and want my money back. Don't the people at Purology have hair??? Have they used these products??
Date published: 2018-07-17
Rated 5 out of 5 by from It's NOT the same! The new Pureology Fullfyl is in no way comparable to the old Pure Volume. The first time I used it I couldn't even get a wide toothed comb through my very fine hair. Fullfyl left a very weird feel to my hair that made it extremely hard to style. My hair usually styles well and easily but I couldn't get the straightener to go through my hair without "sticking" (for lack of a better word). I am begging you, my hair is begging you, and countless others (based on many reviews I've read) are begging you, please bring back the discontinued Pure Volume shampoo. Don't be afraid. If Coca Cola can recognize their error, so can you.
Date published: 2018-07-02
Rated 5 out of 5 by from Bring it back! When I discovered Pure Volume it was the holy grail of shampoo for my fine hair. Left it clean and gave amazing volume to my hair. I have tried the Fullfyl and it is horrible. Leaves a weird texture to my hair that I cannot get off until I use a different brand clarifying shampoo. My hair now gets greasy so quickly. Please bring it back!
Date published: 2018-07-01
Rated 5 out of 5 by from Bring it back!!!! I agree with the other reviewers; Pureology has discontinued an excellent product in Pure Volume shampoo and replaced it with the extremely disappointing Clean Volume. I too will be shopping other brands to try to recreate the magic of the original Pure Volume.
Date published: 2018-05-04
Rated 5 out of 5 by from Fulfyl isn't like pure volume As a stylist who faithfully used the pure volume shampoo it takes two both personally and in back bar and retail I'm super disappointed to see this go but more disappointed to be told to try fulfyl. It doesn't compare or give same results nor does clean volume. People are being told to pass off your other shampoos that don't compare. I've chosen another line to use now . There was nothing as awesome as pure volume.
Date published: 2018-04-27
Rated 5 out of 5 by from Why did you discontinue??????? This was the best shampoo. It cleaned perfectly, it made my hair smell so nice. It had an aromatherapy quality when washing. No offense, but I have tried all of your other shampoos and they are not close to equal. PLEASE bring it back. My daughter used it too. We have not found any equivalent. We are begging for it's return asap. Thank you for your consideration.
Date published: 2018-04-25
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