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Pure Volume® Shampoo

A concentrated sulfate free shampoo that works as both a volumizing shampoo for fine hair and a clarifying shampoo that gently removes buildup. Infusions of musk, amber, peach and jasmine, create an aromatic experience.

Pure Volume® Shampoo has been discontinued.
May we suggest:
We are currently phasing this product out.
May we suggest:
Pure Volume® Shampoo is rated 2.9 out of 5 by 91.
Rated 5 out of 5 by from Pure Volume Shampoo I am heartbroken that Pure Volume Shampoo has been discontinued. I have used it for several years, and loved the smell, feel and results. I have tried the new volume shampoo, and it’s a thumbs DOWN for me. Please bring back Pure Volume.
Date published: 2019-05-01
Rated 1 out of 5 by from An expensive risk It took me a while to catch on, but my research now concludes that the Pureology Pure Volume line has been discontinued. I’ve use the shampoo and conditioner for many years for its fade resistant properties and because it doesn’t weigh my hair down. The Pureology folks are recommending their new Fluffyfyl line a a replacement, However, based upon the unsatisfactory experiences of other customers, it seems like an expensive risk. Too bad that the L’Oreal acquisition has resulted in a real downside for the customers.
Date published: 2019-04-25
Rated 5 out of 5 by from It is now a Redken product. I loved the old formula of Purology., The new one is exactly like the Redken line...is that because Redken bought Purology. Even the bottle is the same as Redken - different name but the same colour green and the same bad formula. I would tell you where I found a small bottle of the old formula today but I am afraid you may buy them all.
Date published: 2019-04-17
Rated 5 out of 5 by from Please make it again I agree with everyone, I have tried three other shampoos and I mean no disrespect but they suck compared to pure volume antifade shampoo it was the best ever used it for over 10 years
Date published: 2019-04-05
Rated 5 out of 5 by from Pure Volume Shampoo Not happy you discontinued the Pure Volume shampoo. Please bring it back!! This shampoo worked fabulously.
Date published: 2019-03-19
Rated 5 out of 5 by from Pureology Volume Shampoo I have been using Pureolgy Volume Shampoo for myself and clients For 10 years! Best shampoo ever! I have tried the new Clean Volume and the Fullfyl and there’s no comparison! They do not give my hair added Volume and softness! Please bring back the original formula! My clients do not like the NEW replacement shampoos at all. Everyone is begging you to bring back the original formula. Sadly I will stop using Pureology! Do you know anywhere I can still get the Original formula? Thank you, Sharen
Date published: 2019-02-11
Rated 5 out of 5 by from Please bring this back! I have tried both the fulify and the clean and both are horrible. I have fine thin hair and nothing is like the original
Date published: 2019-02-09
Rated 1 out of 5 by from Why would you discontinue the best Shampoo? I was afraid something like this would happen when Pureology was sold. Such a great shampoo if not the best on the market and the scent was AMAZING. Now I have to find a new shampoo.
Date published: 2019-01-14
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