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Pure Volume Shampoo

Lightweight shampoo that enhances volume and restores movement to flat, fine, color-treated hair.

$30.00

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Pureology Pure Volume Shampoo enhances volume and restores movement to flat, fine color-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

Benefits

  • Body-boosting formula infuses hair with airy movement, fullness and extraordinary color protection
  • Silicone-free, ZeroSulfate,100% vegan
  • Aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood
Print Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.

For best results, shampoo with Pure Volume Shampoo, and follow Conditioner with Colour Fanatic Multi-Tasking Leave-In Spray and Style + Protect Instant Leviation Mist.
Print AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE
Pure Volume® Shampoo is rated 3.0 out of 5 by 103.
Rated 5 out of 5 by from The Best Shampoo We are begging you to bring back the original pure volume shampoo. The replacements don’t work but you insist on asking us to use them. What is the problem here???
Date published: 2020-04-27
Rated 5 out of 5 by from A Favorite Shampoo Discontinued. I’ve used PUREOLOGY PURE VOLUMN for years and last year I found the last two 2 L on eBay. I am now almost out and so far, I am having no luck finding this shampoo anywhere. Why in the world would you discontinue the best shampoo on the market.....I’ll never know. Please bring it back
Date published: 2020-04-04
Rated 5 out of 5 by from Please consider bringing this product back The pure volume shampoo and conditioner is surly missed by many. The fullify product does not give the same results. Would urge pureology to bring them back!
Date published: 2020-03-08
Rated 5 out of 5 by from Please, please bring it back!!! Pureology Pure Volume is the best shampoo I’ve used on my hair, and I love the scent! Please bring it back...but with the same scent!
Date published: 2020-01-22
Rated 5 out of 5 by from Bring Back Pure Volume Shampoo I am very disappointed in the replacement for the Pure Volume Shampoo. I have used this product for years and have tried others due to the cost, but always returned to Pure Volume. Nothing compares, including your replacement. Please bring it back.
Date published: 2020-01-22
Rated 1 out of 5 by from Bring back pure volume I finally ran out of all my pure volume I had purchased and stored away. Fullfyl is NOT a suitable replacement. It’s bad for my fine hair. I’ve used pure volume for many years and no idea what I’ll find to replace. Very disappointing.
Date published: 2019-12-26
Rated 5 out of 5 by from Upset that this product is discontinued I’m so upset that this shampoo is discontinued..I tried what they replaced it with but it doesn’t come CLOSE to how my hair felt.. again, I’m very disappointed...
Date published: 2019-11-03
Rated 1 out of 5 by from Miss the old stuff I used the original pure volume formula for years, by far the best shampoo EVER. I had all my friends using it too, it was SO GREAT. The line was ruined, the new pure volume was so awful, it actually caused damage to my hair. I could still get the original formula for a while, being sold "for extra sensitized fine colour treated hair" formula. I really miss the original shampoo. I used to love the root lift, and the flexible spray too. Now I buy ZERO pureology products, too bad.
Date published: 2019-08-28
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