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Pure Volume® Shampoo

A concentrated sulfate free shampoo that works as both a volumizing shampoo for fine hair and a clarifying shampoo that gently removes buildup. Infusions of musk, amber, peach and jasmine, create an aromatic experience.

Pure Volume® Shampoo has been discontinued.
May we suggest:
We are currently phasing this product out.
May we suggest:
Pure Volume® Shampoo is rated 2.8 out of 5 by 87.
Rated 5 out of 5 by from Pure Volume Shampoo Not happy you discontinued the Pure Volume shampoo. Please bring it back!! This shampoo worked fabulously.
Date published: 2019-03-19
Rated 5 out of 5 by from Pureology Volume Shampoo I have been using Pureolgy Volume Shampoo for myself and clients For 10 years! Best shampoo ever! I have tried the new Clean Volume and the Fullfyl and there’s no comparison! They do not give my hair added Volume and softness! Please bring back the original formula! My clients do not like the NEW replacement shampoos at all. Everyone is begging you to bring back the original formula. Sadly I will stop using Pureology! Do you know anywhere I can still get the Original formula? Thank you, Sharen
Date published: 2019-02-11
Rated 5 out of 5 by from Please bring this back! I have tried both the fulify and the clean and both are horrible. I have fine thin hair and nothing is like the original
Date published: 2019-02-09
Rated 1 out of 5 by from Why would you discontinue the best Shampoo? I was afraid something like this would happen when Pureology was sold. Such a great shampoo if not the best on the market and the scent was AMAZING. Now I have to find a new shampoo.
Date published: 2019-01-14
Rated 5 out of 5 by from PLEASE bring back Pure Volume Please bring back Pure Volume. These other ones you replaced it with are not the same. I've tried Fullfyl and Clean Volume. It doesn't work the same at all. My thin hair is flat, limp and has no body when using these. Pure Volume formula worked wonders for my hair. PLEASE bring the old formula BACK!!!!
Date published: 2018-12-13
Rated 1 out of 5 by from Extremely disappointed I started using the Pure Volume Shampoo at my hairdresser's in the early 1990's. It was a wonderful product for my fine colored hair. I got compliments all the time on how my hair looked thicker and the color lasted longer. A huge bonus for me was the aroma. It made my morning start off so much better. I would pour a small amount in my palm and enjoy the creamy, iridescent look and feel and inhale the fragrance. It felt and smelled "rich". When I had to move 1000 miles away from my hairdresser I had her ship bottles to me because I couldn't find anyone selling it in my location. I finally convinced my new hairdresser to carry the line. She was ecstatic with the product and her other customers loved it, too. Then came the day I went to use a new bottle and it came out thin and not as fragrant. It didn't lather and my hair felt dry and tangled when I rinsed it. A totally unhappy experience. This didn't improve. The color in my hair didn't last as long. I had another move and I had to change products, always missing my original shampoo. I kept checking back hoping that your company would come to it's senses and see that they had alienated many of their customers that they built their company on and be able to get the original product again. I am sorry that that doesn't seem to be the case. I have kept an empty old bottle so when I am feeling down, I can at least get a small whiff of what once was an aroma that made me feel extra special with the luxurious feeling of the Pureology Volume Shampoo in my hand and on my hair. [My friends and I said that we wanted to smell this fragrance if we were in the hospital or dying since it smelled so good and made us feel so good,]
Date published: 2018-12-05
Rated 5 out of 5 by from Please Bring Pure Volume Back!!! I am begging!! Please bring this product back. The Clean Volume product is not nearly as good. Makes my hair flat and dry, and is hard to shampoo into my hair. The Pure Volume product is wonderful. Pure Volume is easy to shampoo in and gives me beautiful lift. I am devastated and have bad hair days since you discontinued. HELP
Date published: 2018-11-24
Rated 5 out of 5 by from Need this great shampoo back, please!!!!!!! I agree, bring this great product back!!! I have used this for so many years, just discovered it is now gone. I tried samples of other shampoos over the years but nothing compared to this continued results I had with this one.
Date published: 2018-11-06
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