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Pure Volume® Shampoo

A concentrated sulfate free shampoo that works as both a volumizing shampoo for fine hair and a clarifying shampoo that gently removes buildup. Infusions of musk, amber, peach and jasmine, create an aromatic experience.

Pure Volume® Shampoo has been discontinued.
May we suggest:
We are currently phasing this product out.
May we suggest:
Pure Volume® Shampoo is rated 2.9 out of 5 by 100.
Rated 5 out of 5 by from Please, please bring it back!!! Pureology Pure Volume is the best shampoo I’ve used on my hair, and I love the scent! Please bring it back...but with the same scent!
Date published: 2020-01-22
Rated 5 out of 5 by from Bring Back Pure Volume Shampoo I am very disappointed in the replacement for the Pure Volume Shampoo. I have used this product for years and have tried others due to the cost, but always returned to Pure Volume. Nothing compares, including your replacement. Please bring it back.
Date published: 2020-01-22
Rated 1 out of 5 by from Bring back pure volume I finally ran out of all my pure volume I had purchased and stored away. Fullfyl is NOT a suitable replacement. It’s bad for my fine hair. I’ve used pure volume for many years and no idea what I’ll find to replace. Very disappointing.
Date published: 2019-12-26
Rated 5 out of 5 by from Upset that this product is discontinued I’m so upset that this shampoo is discontinued..I tried what they replaced it with but it doesn’t come CLOSE to how my hair felt.. again, I’m very disappointed...
Date published: 2019-11-03
Rated 1 out of 5 by from Miss the old stuff I used the original pure volume formula for years, by far the best shampoo EVER. I had all my friends using it too, it was SO GREAT. The line was ruined, the new pure volume was so awful, it actually caused damage to my hair. I could still get the original formula for a while, being sold "for extra sensitized fine colour treated hair" formula. I really miss the original shampoo. I used to love the root lift, and the flexible spray too. Now I buy ZERO pureology products, too bad.
Date published: 2019-08-28
Rated 1 out of 5 by from Bring it back! I so miss the old formula. I have no idea why they changed it. I have fine hair and it worked wonders and never irritated my scalp. I stock piled what I could find. But am on my last bottle. Anyone find good replacement? The new purology line is such a disappointment. Don’t bother trying it. Waste of money.
Date published: 2019-08-25
Rated 5 out of 5 by from Love this shampoo Please bring this shampoo back. I can't believe you discontinued this was my favorite..
Date published: 2019-07-19
Rated 5 out of 5 by from discontinued the best shampoo I have no idea why Pureolgy would discontinue such a great product.--Their other "volume" shampoos--"Clean Volume" , "Densify" or "Fullify" are just not as good as the "Pure Volume" shampoo--I wished I had bought more before it was discontinued--they should reconsider this--not a smart move!
Date published: 2019-07-07
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