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Pure Volume® Shampoo

A concentrated sulfate free shampoo that works as both a volumizing shampoo for fine hair and a clarifying shampoo that gently removes buildup. Infusions of musk, amber, peach and jasmine, create an aromatic experience.

Pure Volume® Shampoo has been discontinued.
May we suggest:
We are currently phasing this product out.
May we suggest:
Pure Volume® Shampoo is rated 2.9 out of 5 by 94.
Rated 5 out of 5 by from discontinued the best shampoo I have no idea why Pureolgy would discontinue such a great product.--Their other "volume" shampoos--"Clean Volume" , "Densify" or "Fullify" are just not as good as the "Pure Volume" shampoo--I wished I had bought more before it was discontinued--they should reconsider this--not a smart move!
Date published: 2019-07-07
Rated 5 out of 5 by from BRING BACK PURE VOLUME SHAMPOO!!! BRING BACK PURE VOLUME SHAMPOO!!! It was fantastic, and the only shampoo that made my hair look great after shampooing and for several days later. The Clear Volume that has replaced Pure Volume is terrible! My hair is all dried out, fluffy, and doesn't look good! I'm now in search for another brand of shampoo. Again, please bring back Pure Volume Shampoo!!
Date published: 2019-06-15
Rated 5 out of 5 by from Pure Volume Shampoo This was the best shampoo ever!! I still look for it out there. There are a few left. I don't understand why the company discontinued such a great product. I am willing to pay more for it.
Date published: 2019-06-06
Rated 5 out of 5 by from Pure Volume Shampoo I am heartbroken that Pure Volume Shampoo has been discontinued. I have used it for several years, and loved the smell, feel and results. I have tried the new volume shampoo, and it’s a thumbs DOWN for me. Please bring back Pure Volume.
Date published: 2019-05-01
Rated 1 out of 5 by from An expensive risk It took me a while to catch on, but my research now concludes that the Pureology Pure Volume line has been discontinued. I’ve use the shampoo and conditioner for many years for its fade resistant properties and because it doesn’t weigh my hair down. The Pureology folks are recommending their new Fluffyfyl line a a replacement, However, based upon the unsatisfactory experiences of other customers, it seems like an expensive risk. Too bad that the L’Oreal acquisition has resulted in a real downside for the customers.
Date published: 2019-04-25
Rated 5 out of 5 by from It is now a Redken product. I loved the old formula of Purology., The new one is exactly like the Redken line...is that because Redken bought Purology. Even the bottle is the same as Redken - different name but the same colour green and the same bad formula. I would tell you where I found a small bottle of the old formula today but I am afraid you may buy them all.
Date published: 2019-04-17
Rated 5 out of 5 by from Please make it again I agree with everyone, I have tried three other shampoos and I mean no disrespect but they suck compared to pure volume antifade shampoo it was the best ever used it for over 10 years
Date published: 2019-04-05
Rated 5 out of 5 by from Pure Volume Shampoo Not happy you discontinued the Pure Volume shampoo. Please bring it back!! This shampoo worked fabulously.
Date published: 2019-03-19
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