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Pure Volume® Shampoo

A concentrated sulfate free shampoo that works as both a volumizing shampoo for fine hair and a clarifying shampoo that gently removes buildup. Infusions of musk, amber, peach and jasmine, create an aromatic experience.

Pure Volume® Shampoo has been discontinued.
May we suggest:
We are currently phasing this product out.
May we suggest:
Pure Volume® Shampoo is rated 2.7 out of 5 by 80.
Rated 5 out of 5 by from Need this great shampoo back, please!!!!!!! I agree, bring this great product back!!! I have used this for so many years, just discovered it is now gone. I tried samples of other shampoos over the years but nothing compared to this continued results I had with this one.
Date published: 2018-11-06
Rated 5 out of 5 by from Bring it back!!! Please bring back the pure volume shampoo!! I have been using it for 10+ years and love it. I had to get the clean volume shampoo and it’s terrible. Doesn’t lather and scalp feels “raw” all the time. Please bring the other back
Date published: 2018-10-29
Rated 5 out of 5 by from Pure volume was amazing for fine hair I got a large bottle of fullfyl shampoo and conditioner and it’s not that great. Whenever I went to get my hair done I was always told my hair was healthy and didn’t need it. Using Fullfyl for 2 months and all of a sudden my hair is damaged. I wish they would bring back Pure Volume. Don’t try Fullfyl if you have fine hair.
Date published: 2018-10-19
Rated 5 out of 5 by from Please Bring Back Pure Volume (Original Formula) I used Pure Volume shampoo and conditioner for years. I was very disappointed a few years ago when it was replaced with the concentrated formula because it seized up in my hair, and I had to use entirely too much conditioner to comb through my hair. It also left my hair with a lot of static, which countered any added volume. Alas, it returned to the shelves soon enough as the "concentrated original formula." Although this could be confusing, as the concentrated formula was also still being sold alongside and in near-identical packaging as the newly improved product, I was just relieved to have my shampoo back. But now the Pure Volume line has been discontinued altogether, and it is beyond disappointing. The suggested replacement is not at all comparable. The original formula was great for volumizing AND detangling. No other Pureology products do this. Please, please bring back the Pure Volume Original Formula shampoo and conditioner!!!!
Date published: 2018-10-10
Rated 5 out of 5 by from BRING IT BACK Why would you discontinue this product? I've heard nothing good about the Clean Volume and I absolutely LOVE Pure Volume. People with thin hair need this product. Please bring it back!
Date published: 2018-08-08
Rated 5 out of 5 by from PLEASE BRING PURE VOLUME BACK! Used Pure Volume for years and was extremely happy with results. Now that it’s discontinued tried one of the replacements and hated it. Please bring back Pure Volume.
Date published: 2018-07-23
Rated 1 out of 5 by from My hair looks terrible! I used Purology faithfully for 10 years. I was surprised to find the Volume product suddenly yanked. I spent many $$$$ trying both the Fulfyl and Hydrate. And my hair looks and feels terrible. I will not use them and want my money back. Don't the people at Purology have hair??? Have they used these products??
Date published: 2018-07-17
Rated 5 out of 5 by from It's NOT the same! The new Pureology Fullfyl is in no way comparable to the old Pure Volume. The first time I used it I couldn't even get a wide toothed comb through my very fine hair. Fullfyl left a very weird feel to my hair that made it extremely hard to style. My hair usually styles well and easily but I couldn't get the straightener to go through my hair without "sticking" (for lack of a better word). I am begging you, my hair is begging you, and countless others (based on many reviews I've read) are begging you, please bring back the discontinued Pure Volume shampoo. Don't be afraid. If Coca Cola can recognize their error, so can you.
Date published: 2018-07-02
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