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Pure Volume® Shampoo

A concentrated sulfate free shampoo that works as both a volumizing shampoo for fine hair and a clarifying shampoo that gently removes buildup. Infusions of musk, amber, peach and jasmine, create an aromatic experience.

Discontinued
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REPLACEMENT: Missing this product? Try Fullfyl Shampoo for fine, color-treated hair. This densifying, sulfate-free shampoo thickens and strengthens hair for the look and feel of more hair.
Pure Volume® Shampoo is rated 2.5 out of 5 by 71.
Rated 5 out of 5 by from Bring it back!!!! I agree with the other reviewers; Pureology has discontinued an excellent product in Pure Volume shampoo and replaced it with the extremely disappointing Clean Volume. I too will be shopping other brands to try to recreate the magic of the original Pure Volume.
Date published: 2018-05-04
Rated 5 out of 5 by from Fulfyl isn't like pure volume As a stylist who faithfully used the pure volume shampoo it takes two both personally and in back bar and retail I'm super disappointed to see this go but more disappointed to be told to try fulfyl. It doesn't compare or give same results nor does clean volume. People are being told to pass off your other shampoos that don't compare. I've chosen another line to use now . There was nothing as awesome as pure volume.
Date published: 2018-04-27
Rated 5 out of 5 by from Why did you discontinue??????? This was the best shampoo. It cleaned perfectly, it made my hair smell so nice. It had an aromatherapy quality when washing. No offense, but I have tried all of your other shampoos and they are not close to equal. PLEASE bring it back. My daughter used it too. We have not found any equivalent. We are begging for it's return asap. Thank you for your consideration.
Date published: 2018-04-25
Rated 5 out of 5 by from Discontinued Very disappointed the company has discontinued this line.
Date published: 2018-03-12
Rated 1 out of 5 by from Why? Why did you change the formulation of the volume shampoo and conditioner to this clean version in the green bottle? It is TERRIBLE ! It dries your hair out, dries your scalp. Absolutely horrible! Bring back the old version of the volumizing shampoo and conditioner.
Date published: 2017-11-11
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