Discontinued
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Pure Volume® Shampoo

A concentrated sulfate free shampoo that works as both a volumizing shampoo for fine hair and a clarifying shampoo that gently removes buildup. Infusions of musk, amber, peach and jasmine, create an aromatic experience.

Pure Volume® Shampoo has been discontinued.
May we suggest:
We are currently phasing this product out.
May we suggest:
Pure Volume® Shampoo is rated 2.8 out of 5 by 83.
Rated 5 out of 5 by from PLEASE bring back Pure Volume Please bring back Pure Volume. These other ones you replaced it with are not the same. I've tried Fullfyl and Clean Volume. It doesn't work the same at all. My thin hair is flat, limp and has no body when using these. Pure Volume formula worked wonders for my hair. PLEASE bring the old formula BACK!!!!
Date published: 2018-12-13
Rated 1 out of 5 by from Extremely disappointed I started using the Pure Volume Shampoo at my hairdresser's in the early 1990's. It was a wonderful product for my fine colored hair. I got compliments all the time on how my hair looked thicker and the color lasted longer. A huge bonus for me was the aroma. It made my morning start off so much better. I would pour a small amount in my palm and enjoy the creamy, iridescent look and feel and inhale the fragrance. It felt and smelled "rich". When I had to move 1000 miles away from my hairdresser I had her ship bottles to me because I couldn't find anyone selling it in my location. I finally convinced my new hairdresser to carry the line. She was ecstatic with the product and her other customers loved it, too. Then came the day I went to use a new bottle and it came out thin and not as fragrant. It didn't lather and my hair felt dry and tangled when I rinsed it. A totally unhappy experience. This didn't improve. The color in my hair didn't last as long. I had another move and I had to change products, always missing my original shampoo. I kept checking back hoping that your company would come to it's senses and see that they had alienated many of their customers that they built their company on and be able to get the original product again. I am sorry that that doesn't seem to be the case. I have kept an empty old bottle so when I am feeling down, I can at least get a small whiff of what once was an aroma that made me feel extra special with the luxurious feeling of the Pureology Volume Shampoo in my hand and on my hair. [My friends and I said that we wanted to smell this fragrance if we were in the hospital or dying since it smelled so good and made us feel so good,]
Date published: 2018-12-05
Rated 5 out of 5 by from Please Bring Pure Volume Back!!! I am begging!! Please bring this product back. The Clean Volume product is not nearly as good. Makes my hair flat and dry, and is hard to shampoo into my hair. The Pure Volume product is wonderful. Pure Volume is easy to shampoo in and gives me beautiful lift. I am devastated and have bad hair days since you discontinued. HELP
Date published: 2018-11-24
Rated 5 out of 5 by from Need this great shampoo back, please!!!!!!! I agree, bring this great product back!!! I have used this for so many years, just discovered it is now gone. I tried samples of other shampoos over the years but nothing compared to this continued results I had with this one.
Date published: 2018-11-06
Rated 5 out of 5 by from Bring it back!!! Please bring back the pure volume shampoo!! I have been using it for 10+ years and love it. I had to get the clean volume shampoo and it’s terrible. Doesn’t lather and scalp feels “raw” all the time. Please bring the other back
Date published: 2018-10-29
Rated 5 out of 5 by from Pure volume was amazing for fine hair I got a large bottle of fullfyl shampoo and conditioner and it’s not that great. Whenever I went to get my hair done I was always told my hair was healthy and didn’t need it. Using Fullfyl for 2 months and all of a sudden my hair is damaged. I wish they would bring back Pure Volume. Don’t try Fullfyl if you have fine hair.
Date published: 2018-10-19
Rated 5 out of 5 by from Please Bring Back Pure Volume (Original Formula) I used Pure Volume shampoo and conditioner for years. I was very disappointed a few years ago when it was replaced with the concentrated formula because it seized up in my hair, and I had to use entirely too much conditioner to comb through my hair. It also left my hair with a lot of static, which countered any added volume. Alas, it returned to the shelves soon enough as the "concentrated original formula." Although this could be confusing, as the concentrated formula was also still being sold alongside and in near-identical packaging as the newly improved product, I was just relieved to have my shampoo back. But now the Pure Volume line has been discontinued altogether, and it is beyond disappointing. The suggested replacement is not at all comparable. The original formula was great for volumizing AND detangling. No other Pureology products do this. Please, please bring back the Pure Volume Original Formula shampoo and conditioner!!!!
Date published: 2018-10-10
Rated 5 out of 5 by from BRING IT BACK Why would you discontinue this product? I've heard nothing good about the Clean Volume and I absolutely LOVE Pure Volume. People with thin hair need this product. Please bring it back!
Date published: 2018-08-08
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