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Pure Volume® Shampoo

A concentrated sulfate free shampoo that works as both a volumizing shampoo for fine hair and a clarifying shampoo that gently removes buildup. Infusions of musk, amber, peach and jasmine, create an aromatic experience.


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We regret to inform you that this hair product is currently being phased out. If you love Pure Volume Shampoo, we suggest you try Fullfyl Shampoo for fine, color-treated hair. This densifying, sulfate-free shampoo thickens and strengthens hair for the look and feel of more hair.
Pure Volume® Shampoo is rated 2.4 out of 5 by 68.
Rated 1 out of 5 by from Why did they change the formula? I have used Pureology Pure Volume shampoo for years and loved it! My last purchase was in November 2014. The first-time I used my new bottle I could not believe how my hair felt. I had to use extra shampoo as it wouldn't lather with same amount that I always used in the past. It felt like it stripped my hair of any natural oils I had, leaving it so tangled and matted that I also had to use extra conditioner or else I'd never be able to get a comb through it! This shampoo leaves your hair feeling dry and looking dull. Did they even test this new formula before approving it? They dropped the ball somewhere. Epic failure! I have since returned the product and will not be buying it again.
Date published: 2015-01-10
Rated 1 out of 5 by from USED to love Pureolgy I bought the new formula shampoo, not realizing it was a new formula and was convinced it was a bad batch or had been "diverted" and someone was pulling a fast one on the salon. Unfortunately, it's the new formula. I have used the product and the conditioner for years, and I hate the new formula. As soon as I work the shampoo into my hair, my hair kind of seizes up and becomes stiff. It's weird. I have to use a lot of extra conditioner just to be able to put a comb through my hair. Very disappointed with the product.
Date published: 2015-02-14
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