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Strength Cure Blonde Shampoo

Rich-lather purple shampoo that tones and fortifies brassy, damaged and lightened hair.

$31.00

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Pureology Strength Cure Blonde Shampoo tones and fortifies brassy, damaged and lightened hair with key ingredients Keravis, Astaxanthin, and Purple Orchid toning pigments and a signature aromatherapy blend of Pear, Rose, and Sandalwood.

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

Benefits

  • Toning formula helps brighten, fight brass and fortify for lightened hair that's stronger and healthier with more vibrant color
  • ZeroSulfate, 100% Vegan Formula
  • Aromatherapy blend of Pear, Rose, and Sandalwood
Print Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.

For best results, follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.
Print AQUA / WATER / EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM / FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 / ACID VIOLET 43, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE
Strength Cure Best Blonde Shampoo is rated 4.0 out of 5 by 209.
Rated 5 out of 5 by from Best shampoo for blondes I have used many, many brands of purple shampoo. This one does not dry your hair out at all. It leaves my hair so soft, moisturized and incredibly shiny. I have never had shiny, blonde hair before! I am OBSESSED with the shampoo and conditioner!
Date published: 2020-05-21
Rated 1 out of 5 by from Doesn't work. Pls Bring Back Perfect 4 Platinum! Please bring back Perfect 4 Platinum!!! I used it for FOUR years and it was AMAZING. My hair actually looked like it was newly toned right after washing. Just bought Strength Cure Best Blonde from Ulta Beauty and have washed three times. It does NOTHING for the tone, and makes my hair look thin. It almost seems like my it's causing breakage. I won't buy this product again. Will have to look for another brand. PLEASE BRING BACK PERFECT 4 PLATINUM! It was an amazing product.
Date published: 2020-05-17
Rated 1 out of 5 by from Perfect for Platinum was a much better product I have used Perfect for Platinum for nearly a decade. Fantastic product! This replacement is terrible, in every aspect. After several uses, it virtually turned my hair lilac! Even after dilution or use every several washes, same result! I have the 33 oz size and will not use it again. Bring back P4P please or I will be buying something different
Date published: 2020-04-26
Rated 3 out of 5 by from Very drying I was a long time user of the yellow bottled perfect for platinum line. Unfortunately this new line just leaves my hair dry. The previous formula was much more nourishing. I still love Pureology as a brand though and will switch to their moisturizing range
Date published: 2020-04-23
Rated 1 out of 5 by from PLEASE BRING BACK PERFECT-4-PLATINUM SHAMPOO I am so disappointed that this product was not as good as PERFECT-4-PLATINUM. Normally, reformulations are made for improvement; however, this does not even compare to PERFECT-4-PLATINUM. PLEASE BRING PERFECT-4-PLATINUM BACK SOON!!!!!!!!!!!!!
Date published: 2020-04-22
Rated 1 out of 5 by from Bring Back f Perfect 4 Platinum PLEASE! I tried this shampoo and conditioner trying to replace the original Perfect 4 Platinum. I LOVED the conditioning power of the original - and how bright it made my hair without leaving purple or blue hues. This new product does not condition as well and I hate the dye color in it compared to the brightening power of the original = PLEASE bring back f Perfect 4 Platinum! my hair needs it!
Date published: 2020-04-17
Rated 1 out of 5 by from Terrible I bought this to tone down the brassy color of my hair. It made it worse.... now it’s yellow and brassy.
Date published: 2020-03-12
Rated 5 out of 5 by from Love it. I’m so confused how this got so many bad reviews. I have never used their previous PLATINUM shampoo, so i don’t have that to compare to but... I’m a licensed cosmetologist and i went into Salon Centric to pick up a shampoo. My main focus was to find a shampoo that will help restore my hair, so i saw this one that was for blondes and thought PERFECT. And it’s made a huge difference in my hair! It’s so soft and feels “heavier” if you know what i mean by that. And to the color? I did NOT turn my shower purple at all. I did two washes because i go days without washing. First wash i use a decent amount. Second wash i literally use a dime size and i have huge bubbles everywhere. But that’s like any shampoo I’ve ever used. I don’t think people know that it’s okay to do two washes. Lol idk. I didn’t leave mine on for longer than like 30 seconds in this picture but you can see a tiny bit of purple on my lightest ends. Which I’m OKAY with personally. I almost prefer it. I’ve only used a couple times and I’ll try and update another picture after leaving it in for a couple minutes next time! My hair does NOT feel greasy at all (maybe because i did two washes lol) and this does NOT smell like baby powder!!! Like at all. Lol. But yeah! I loved it and I’ll update my post if anything changes!
Date published: 2020-02-08
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