Pureology - Hydrate Shampoo - Hydrate System


Gently cleanse without stripping colour with this concentrated moisturizing shampoo. ZeroSulfate formula with the exclusive AntiFadeComplex delivers a rich lather, while infusing hair with essential hydration and colour retention.

Average User Review


Sulfate-free, colour-preserving formula derived from coconut, corn and sugar

Natural Plant Extracts
Rose, Sandalwood and Green Tea
Signature Aromatherapy Blend
Ylang Ylang, Bergamot, Anise and Patchouli


  • Concentrated formula
  • Luxurious lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • For concentrated natural conditioning
  • Luxurious fragrance for a multisensorial, spa-like experience



OK Magazine

Beauty Awards 2012
Best Shampoo


Reader's Choice Awards 2011

Best Shampoo


Editor's Choice 2010
Best Shampoo for Dry Hair

American Salon

Professional Choice Awards 2010
Best Shampoo

How to use

Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.

User Reviews


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great product 5 5 Stars I recently started using this shampoo. it has been amazing! my hair has never curled well- will dry straight and not hold curls.. HOWEVER, after using this product, my hair dries wavy on its own! not sure why, but i'll take it! :)
WOW! GREAT PRODUCT!! 5 5 Stars I live in Colorado and it's very dry here and takes a toll on my hair & scalp. I have been using this for a month now and my scalp is not dry and itchy anymore and my highlighted hair is soft and manageable. I will continue to use this from now on.
I LOVE IT!!!!!!!!! 5 5 Stars I have used many different shampoos over my lifetime. I can honestly say that this is the best shampoo I have ever used. My hair has never felt more clean or manageable. I have dry, color treated hair and it makes my hair feel awesome!!!!!
AMAZING 5 5 Stars At first I didn't really notice the difference in my dry frizzy super thick hair but about a month after I started using this shampoo along with the conditioner my hair simply feels amazing! It's way more manageable, softer and healthier!
Simply AMAZING! 5 5 Stars I had bleached hair and it got fried, then I dyed it brown. Needless to say, my hair was extremely dry. This shampoo cleans my hair and leaves it feeling very hydrated and soft. It also keeps my color from fading. I will never use anything else!

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