Hydrate
Shampoo^®

Gently cleanse without stripping colour with this luxurious moisturizing shampoo. The ZeroSulfate® formula delivers a rich lather while infusing hair with essential hydration and colour protection. The exclusive AntiFadeComplex® maximizes colour retention.

Organic Botanicals

Rose, Sandalwood, and Green Tea

Ingredients

AntiFadeComplex®
ZeroSulfate®
Advanced Hydrating Micro-Emulsion Technology
Multiweight Protein Complex
Soy, Oat, and Wheat
Signature Aromatherapy Blend
Ylang Ylang, Bergamot, Anise, and Patchouli

How to use:

Apply to wet hair and lather. Rinse. Repeat if necessary.

You’ll also love:

Hydrate Condition®

Hydrate ShineMax®

EssentialRepair™ ColourMax®

User Reviews

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Your hair is so healthy!

I use Pureology products exclusively. One of the reasons is that after flat-ironing or curling on a daily basis, stylists have always commented on how healthy my hair is. I use all the products in this collection and my hair always looks great.

A great shampoo

I love Pureology! I use the hydrate/purple formula. A little goes a long way. I have been using Pureology for over 2 years and I really love it.

Best Products Ever

I have been using these products for about three years. WILL NOT US ANY OTHER PRODUCTS. Since I live in a place where the winters are harsh I use the Hydrate in the winter and the volumizer in the summer. My hair always looks good.

BEST SHAMPOO I'VE EVER USED

I have used Pureology Hydrate Shampoo and Conditioner (and some of their other products) and they are BY FAR the best products I've ever used. I color my hair about every 3-4 months (blonde) and it definately keeps my color in longer. I LOVE IT!

Hydrate

I have been using Purelology "Hydrate" shampoo and conditioner for about three years now. I color my hair and by using this product it really holds in my color for a longer time. It smells really good and you can REALLY feel the difference.