Discover Pureology

the pioneers of zerosulfate®

Created in 2001 and built on a commitment to sustainability, Pureology pioneered products with zero sulfates and vegan ingredients.
Our goal was to create the best professional products for color-treated hair without sacrificing purity for performance.

N°1 sulfate-free shampoo and conditioner brand

N°1 sulfate-free shampoo and conditioner brand offering transformative results with an unparalleled blend of gentleness and performance.
In its simplest sense, the Pureology name (pure x ology) exquisitely blends two ideas to construct your ideal hair care journey.
Sensory x efficacy. Pure x scientific. Lavish experience x unmatched quality.

With our signature lather, enticing aromas and silky-smooth results, Pureology strives to stimulate the senses while protecting each precious
hair strand during washing. All of this while carefully preserving your color.

Founded in California, Pureology launched with a promise of superior color care that refused to sacrifice purity for performance. The pioneers of pure,
gentle formulas that not only feel, look and smell indulgent, but also deliver real results. That means, no sulfates, parabens or mineral oils.

SENSORIAL SELF-CARE. QUALITY COLOR CARE. LUXURIOUS HAIR CARE.