The Pureology Strength Cure Blonde system is our #1 purple toning system, specifically designed for all shades of blonde hair, from soft ombrés to platinum. Its primary goal is to keep your color perfectly toned, effectively saying goodbye to brassiness, while also strengthening, restoring, and preventing future damage to your hair.

This award-winning system adjusts and brightens your blonde shade using powerful Purple Orchid toning pigments. As the system deposits color to neutralize unwanted yellow and orange brassy tones, it restores your hair to its original, cool-toned state, helping you maintain that desired "California cool" blonde.

Yes, absolutely! The Strength Cure Blonde system doesn't just tone; it also significantly strengthens and restores your hair. It’s infused with Keravis, a potent protein that strengthens strands, and Astaxanthin, an antioxidant that fights free radicals. This means your hair won't just look better and less brassy, but it will also become stronger and healthier from within.

Definitely! Like all Pureology formulas, Strength Cure Blonde features a 100% vegan formula and is sulfate-free and mineral oil-free, making it incredibly gentle on color-treated hair. It also contains our patented ANTIFADE COMPLEX®, specifically designed to protect color vibrancy and ensure lasting color payoff, along with Sunflower Seed to filter out UV rays and Vitamin E to defend against environmental stressors and add shine.

For the best toning and strengthening results, we recommend incorporating both the Strength Cure Blonde Shampoo and Strength Cure Blonde Conditioner into your routine. These products work synergistically to deposit toning pigments, strengthen your hair, and protect your color.

The powerful formula includes Purple Orchid toning pigments for brass neutralization, Keravis (a protein) for strengthening, and Astaxanthin (an antioxidant) to combat free radicals. Additionally, it features our patented ANTIFADE COMPLEX®, Sunflower Seed for UV protection, and Vitamin E to defend against environmental stressors and enhance shine.

You'll be hooked by the alluring aromatherapy blend of the Strength Cure Blonde system, which features a harmonious combination of Pear, Rose, and Sandalwood. This delightful scent enhances your hair care ritual, providing a luxurious and refreshing experience.