best seller
Add to Favorite

Hydrate® Shampoo

Gently cleanse dry hair without stripping color with this sulfate-free, concentrated moisturizing shampoo for dry hair that soothes with its signature aromatherapy blend of ylang ylang, bergamot and patchouli scents.

$29.50

Special Offer

Availability:

In Stock

Auto-Replenish
for FREE Shipping

?

AUTO-REPLENISHMENT SERVICE

Join our auto-replenishment service and enjoy the convenience of having your favorite Pureology products delivered automatically.

Receive FREE Shipping on ALL auto-replen orders.

LEARN MORE
Print

This sulfate-free shampoo is so gentle and moisturizing that it can be used as a shampoo for color-treated hair and a shampoo for dry hair.

The thirst-quenching, sulfate-free formulas of Pureology Hydrate provide superior replenishment, touchable softness and extraordinary color protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalize dry hair and enhance color radiance, while jojoba, green tea and sage condition. Multi-weight proteins of soy, oat and wheat help strengthen, rebuild and repair, and Pureology's exclusive AntiFade Complex® protects color vibrancy, and a final touch of our signature aromatherapy blend of ylang ylang, bergamot and patchouli scents the collection.

Benefits

  • Concentrated moisturizing shampoo
  • Gently cleanses with rich lather
  • Infuses hair with essential hydration
  • Sulfate free
  • Contains natural extracts
  • Does not strip color
  • 100% vegan
  • Made with 95% Post Consumer Recycled (PCR) packaging
Print

How to Use

    Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Hydrate Condition.
Print AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE
Print

 

TotalBeauty.com's 2016 Total Beauty Awards: Hydrate Shampoo won Reader's Choice Honorable Mention Shampoo for Color-Treated Hair

Hydrate® Shampoo is rated 4.6 out of 5 by 247.
Rated 5 out of 5 by from THE BEST PRODUCT I HAVE EVER FOUND I have extremely dry course hair. I found this to be THE BEST product I HAVE EVER USED! It is priciest, but it last a long time. The better the product. The less you have to use. I do wish it was a little cheaper.
Date published: 2019-02-12
Rated 5 out of 5 by from Love It!! The Pureology Hydrate Shampoo was amazing! I have color treated hair which tends to be dry. This shampoo not only smells great but hydrated my hair. The smell is a nice floral lavender scent. Out of the many shampoos that I tried, specifically for my color treated hair, nothing beats this one. I would highly recommend
Date published: 2019-02-01
Rated 5 out of 5 by from I would buy this product again and again I have been using the hydrate shampoo pureology for about 2 months and I can feel the difference between before and after I have used. My hair feels more hydrate and healthy and feel prettier too
Date published: 2019-01-31
Rated 5 out of 5 by from Great shampoo! The hydrate shampoo truly made my hair feel healthy! It was soft, smoothe, and smelled amazing after using! I would recommend this!
Date published: 2019-01-30
Rated 5 out of 5 by from My new brand of shampoo I was pleasantly surprised when I opened the package to see a beautiful purple opal like color and the scent was so nice. Great lather and perfect clean. You don't need much of the product for awesome results.
Date published: 2019-01-30
Rated 2 out of 5 by from Made my hair frizzy and dull I have thick, curly Middle Eastern hair so it tends to get dry and I'm all about the oil masks. I also color my hair and I thought Pureology would be great since it's color-safe and it has a line for every hair goal. I initially tried Strength Cure because my hair is dry and brittle but that didn't do anything and it made my hair color dull. My hair actually felt more dry. The Hydrate line only made my hair extra frizzy and tangled. It was very difficult to comb through and and manage and I spent over $100 on this line alone. The only good thing is the conditioner comes on smoothly, but it has an extremely strong menthol-like smell. I'm generally not sensitive to these things but this one was strong. I tried their hair beautifier spray too, not worth it. It weighed my hair down and is no better than an oil. I tried to return it and their customer service kept sending me automated emails. They also make you pay for shipping, which would come down to how much I paid for it, essentially. They didn't seem interested in hearing what damage it did to my hair so I'm going to pass on future purchases.
Date published: 2019-01-30
Rated 5 out of 5 by from I would buy this all the time From what I could tell from the very small sample I was given, it was a very good shampoo. Had a great smell and my hair was shiny, no longer dry and felt healthy
Date published: 2019-01-29
Rated 4 out of 5 by from I definitely would buy this product I used after a long day in the beach and I loved it
Date published: 2019-01-29
  • y_2019, m_2, d_16, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.11
  • cp_1, bvpage1
  • co_hasreviews, tv_15, tr_232
  • loc_en_US, sid_PPDPURHydrateSham, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_pureology
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 10ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product