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Hydrate® Shampoo

Gently cleanse dry hair without stripping color with this sulfate-free, concentrated moisturizing shampoo for dry hair that soothes with its signature aromatherapy blend of ylang ylang, bergamot and patchouli scents.

$28.50

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This sulfate-free shampoo is so gentle and moisturizing that it can be used as a shampoo for color-treated hair and a shampoo for dry hair.

The thirst-quenching, sulfate-free formulas of Pureology Hydrate provide superior replenishment, touchable softness and extraordinary color protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalize dry hair and enhance color radiance, while jojoba, green tea and sage condition. Multi-weight proteins of soy, oat and wheat help strengthen, rebuild and repair, and Pureology's exclusive AntiFade Complex® protects color vibrancy, and a final touch of our signature aromatherapy blend of ylang ylang, bergamot and patchouli scents the collection.

Benefits

  • Concentrated moisturizing shampoo
  • Gently cleanses with rich lather
  • Infuses hair with essential hydration
  • Sulfate free
  • Contains natural extracts
  • Does not strip color
  • 100% vegan
  • Made with 95% Post Consumer Recycled (PCR) packaging
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How to Use

    Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Hydrate Condition.
Print AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE
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TotalBeauty.com's 2016 Total Beauty Awards: Hydrate Shampoo won Reader's Choice Honorable Mention Shampoo for Color-Treated Hair

Hydrate® Shampoo is rated 4.5 out of 5 by 93.
Rated 1 out of 5 by from Did not hydrate So I’ve been trying all sorts of products being that my hair is bleached and dry and thirsty lol I read reviews on the hydrate line reviews seemed pretty good so I figured I’d purchase it. It actually made my hair more dry then before using it.As if all the products I tried actually was reviving my hair after using this I felt as if my hair were back to square one super crunchy dry also the smell is very strong and smells like a old lady perfume and sits on ur hair even after hair is dry I was very disappointed I returned it the next day and purchased the SMOOTH LINE AND DO FAR SO GOOD and smells very good
Date published: 2018-10-21
Rated 2 out of 5 by from Miss Pure Volume I used Pure Volume for years, and really miss it. it worked wonderful on my baby fine color treated hair and smelled wonderful. I haven't found any as good.
Date published: 2018-08-07
Rated 5 out of 5 by from Results in one week! Finally decided to invest in my hair with this product. I typically used Suave products, which worked fine, but my hair always looked weighed down and lifeless. I have fine, thick hair, and this shampoo has worked wonders in a short amount of time. I prefer to wash my hair at night, and when I wake up in the morning, it looks like I just washed it: shiny, clean, and voluminous. My hair also feels stronger, and I don't have as much breakage. If you have a similar hair type, you most likely don't need conditioner. I use a very small amount on my tips. Has a light scent, but is not overwhelming. Definitely recommend; it's worth the investment!
Date published: 2018-07-15
Rated 5 out of 5 by from Less hair fall out I bought this product from my beautician and absolutely love it. It smells so good and I have less fall out of hair. I used Nioxin before this and had alot of fall out. My hair feels and looks so much fuller with this product. Would recommend this product. You dont have to use much for lather. Lathers up really good so you dont have to use so much.
Date published: 2018-06-18
Rated 1 out of 5 by from Strong Odor The smell of this shampoo is really bad. I made the mistake of buying the huge bottle as I use to purchase the Pure Volume (which is no longer an option, sad). Now I will have to find a replacement. I can't get past the odor to see if the shampoo is good, trash.
Date published: 2018-05-24
Rated 5 out of 5 by from Soft, healthy, manageable hair I have been using Pureology on and off for a few years. When I finish a bottle, I look for something cheaper, but always end up coming back because it is the best shampoo by far. I don’t know why people hate the smell and say it’s too strong. I love my hair to smell fresh after washing it, and the smell becomes a subtle fragrance when dry. It seriously gives me good hair days every time, whether I air dry to blow dry. It detangles so well and never dries frizzy. Cannot say enough good things about Pureology Hydrate! Love it so much!
Date published: 2018-05-15
Rated 2 out of 5 by from Really strong smell I just ordered this online, and like other users, the smell is really strong. So strong that I won't use it again and am going back to my previous brand of sulfate-free salon shampoo.
Date published: 2018-02-08
Rated 5 out of 5 by from New Lease On Life! I use this product with the Strength Cure Conditioner. I can’t believe how wonderful these products are! I have searched and searched for something to help my thinning hair. Thank heavens for my new hair dresser as she recommended Pureology. My hair is so soft now and minimal hairs fall out. Thank you for such great products.
Date published: 2018-01-20
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