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Hydrate® Shampoo

Gently cleanse dry hair without stripping color with this sulfate-free, concentrated moisturizing shampoo for dry hair that soothes with its signature aromatherapy blend of ylang ylang, bergamot and patchouli scents.

$29.50

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This sulfate-free shampoo is so gentle and moisturizing that it can be used as a shampoo for color-treated hair and a shampoo for dry hair.

The thirst-quenching, sulfate-free formulas of Pureology Hydrate provide superior replenishment, touchable softness and extraordinary color protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalize dry hair and enhance color radiance, while jojoba, green tea and sage condition. Multi-weight proteins of soy, oat and wheat help strengthen, rebuild and repair, and Pureology's exclusive AntiFade Complex® protects color vibrancy, and a final touch of our signature aromatherapy blend of ylang ylang, bergamot and patchouli scents the collection.

Benefits

  • Concentrated moisturizing shampoo
  • Gently cleanses with rich lather
  • Infuses hair with essential hydration
  • Sulfate free
  • Contains natural extracts
  • Does not strip color
  • 100% vegan
  • Made with 95% Post Consumer Recycled (PCR) packaging
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How to Use

    Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Hydrate Condition.
Print AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE
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TotalBeauty.com's 2016 Total Beauty Awards: Hydrate Shampoo won Reader's Choice Honorable Mention Shampoo for Color-Treated Hair

Hydrate® Shampoo is rated 4.6 out of 5 by 251.
Rated 1 out of 5 by from Full of chemicals Not wanted in our water I purchased this without reading all the ingredients. I think this company can make good products without all these chemicals that just end up in the water. Our children deserve better from us adults. We need truly clean water and stop buying products like this. Pureology really needs to be pure.
Date published: 2019-03-24
Rated 5 out of 5 by from ABSOLUTELY LOVE ALL THE PUREOLOGY HYDRATE PRODUCTS I have wavy extremely thick & frizzy hair. I have been told by multiple hair dressers I have the hair texture of a person with extremely curly hair. I also have sensitive skin and psoriasis skin disorder which not only affects my skin but also my scalp. I get blonde highlights every 6 weeks which can dry my hair out and make it extremely frizzy & dry my already dry scalp out leaving dandruff. I am a mother of 4 small children and I work full time. I do not have time to spend on my hair every morning and I work in a medical business professional setting were I take patients. I have tried Redkin products as well as several other salon products attempting to find the right products for my hair and skin. My hair stylist uses only pureology products in my hair and I asked her how every time I see her my hair is the best it has ever felt, looked. I asked her what she uses & what can I use that will hold my hair color since my hair grows faster than average & my hair does not like to hold any color for long. She said she strictly uses Pureology Hydrate shampoo & conditioner on me specifically & the leave in conditioner as well as other products from pureology line. My hair knots in the back of my head just by walking sometimes making it extremely difficult to maintain. From that day 3 years ago I strictly only use Pureology products on myself & my children. My hair holds color (I can go 8 -10 weeks if I have to before getting my hair colored) I have done this a few times because of my hectic schedule with kids & work. I get compliments all the time on how healthy & shiny and my hair color looks. The products make it easy to brush my hair and avoid tangled knots. When patients & coworkers compliment my hair & ask what I do to my hair I tell them it's all because of Pureology & my hair stylist. My 3 daughters all have very long hair & all 3 have different hair colors and textures, every where we go compliments on how beautiful their hair is and they ask me how I do it especially with 4 kids. I use pureology on my son who is almost 2 with very thick hair. I will only ever use Pureology products & Hydrate line. I apologize for such a long review but I absolutely love Pureology. Please do not discontinue your Hydrate line! Or change anything with your Hydrate line and leave in conditioner spray. Below I attached two photos of my 6 year old daughters hair the one on the right I took before I used Hydrate shampoo & conditioner & leave in conditioner spray for the first time. The picture on the left is after using Pureology products! Thank you Pureology for changing my life!
Date published: 2019-02-24
Rated 4 out of 5 by from Love it But HATE THE SCENT I love how the formula works for my naturally curly dry hair. However the scent is so strong & overpowering it’s sad. The smell is so strong that I have to use other products so that I don’t like rosemary, sage & patchouli! Those are ALL strong scents. Since this is the only shampoo working well for most I wish it smelled more mild and female friendly.
Date published: 2019-02-21
Rated 5 out of 5 by from I would defintly buy this again! I recently tried a sample of Hydrate Shampoo, and I would recommend it to anyone looking to find a shampoo that enriches their hair. I had never seen this product before, but will definitely be buying it in the future. The Hydrate Shampoo had a great texture (wasn't thin and watery like some), it had an amazing smell (which I prefer in any shampoo I use), and it left my hair feeling perfect! A lot of times products can dry out my hair, and this did the exact opposite, it left my hair feeling clean, healthy, and hydrated.
Date published: 2019-02-20
Rated 5 out of 5 by from THE BEST PRODUCT I HAVE EVER FOUND I have extremely dry course hair. I found this to be THE BEST product I HAVE EVER USED! It is priciest, but it last a long time. The better the product. The less you have to use. I do wish it was a little cheaper.
Date published: 2019-02-12
Rated 5 out of 5 by from Love It!! The Pureology Hydrate Shampoo was amazing! I have color treated hair which tends to be dry. This shampoo not only smells great but hydrated my hair. The smell is a nice floral lavender scent. Out of the many shampoos that I tried, specifically for my color treated hair, nothing beats this one. I would highly recommend
Date published: 2019-02-01
Rated 5 out of 5 by from I would buy this product again and again I have been using the hydrate shampoo pureology for about 2 months and I can feel the difference between before and after I have used. My hair feels more hydrate and healthy and feel prettier too
Date published: 2019-01-31
Rated 5 out of 5 by from Great shampoo! The hydrate shampoo truly made my hair feel healthy! It was soft, smoothe, and smelled amazing after using! I would recommend this!
Date published: 2019-01-30
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