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Hydrate® Shampoo

Gently cleanse dry hair without stripping color with this sulfate-free, concentrated moisturizing shampoo for dry hair that soothes with its signature aromatherapy blend of ylang ylang, bergamot and patchouli scents.

$28.50

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This sulfate-free shampoo is so gentle and moisturizing that it can be used as a shampoo for color-treated hair and a shampoo for dry hair.

The thirst-quenching, sulfate-free formulas of Pureology Hydrate provide superior replenishment, touchable softness and extraordinary color protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalize dry hair and enhance color radiance, while jojoba, green tea and sage condition. Multi-weight proteins of soy, oat and wheat help strengthen, rebuild and repair, and Pureology's exclusive AntiFade Complex® protects color vibrancy, and a final touch of our signature aromatherapy blend of ylang ylang, bergamot and patchouli scents the collection.

Benefits

  • Concentrated moisturizing shampoo
  • Gently cleanses with rich lather
  • Infuses hair with essential hydration
  • Sulfate free
  • Contains natural extracts
  • Does not strip color
  • 100% vegan
  • Made with 95% Post Consumer Recycled (PCR) packaging
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How to Use

    Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Hydrate Condition.
Print AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE
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TotalBeauty.com's 2016 Total Beauty Awards: Hydrate Shampoo won Reader's Choice Honorable Mention Shampoo for Color-Treated Hair

Hydrate® Shampoo is rated 4.6 out of 5 by 88.
Rated 5 out of 5 by from Soft, healthy, manageable hair I have been using Pureology on and off for a few years. When I finish a bottle, I look for something cheaper, but always end up coming back because it is the best shampoo by far. I don’t know why people hate the smell and say it’s too strong. I love my hair to smell fresh after washing it, and the smell becomes a subtle fragrance when dry. It seriously gives me good hair days every time, whether I air dry to blow dry. It detangles so well and never dries frizzy. Cannot say enough good things about Pureology Hydrate! Love it so much!
Date published: 2018-05-15
Rated 2 out of 5 by from Really strong smell I just ordered this online, and like other users, the smell is really strong. So strong that I won't use it again and am going back to my previous brand of sulfate-free salon shampoo.
Date published: 2018-02-08
Rated 5 out of 5 by from New Lease On Life! I use this product with the Strength Cure Conditioner. I can’t believe how wonderful these products are! I have searched and searched for something to help my thinning hair. Thank heavens for my new hair dresser as she recommended Pureology. My hair is so soft now and minimal hairs fall out. Thank you for such great products.
Date published: 2018-01-20
Rated 5 out of 5 by from Luxurious and Feels Good To Use Very thick lather, but rinses well. I use a lot to work it through my long hair faster. Smells good. Cleans my oily hair and flakey scalp really well. My scalp feels great after. I don't need this much conditioning, but it is so great to use i want to buy it again.
Date published: 2018-01-08
Rated 5 out of 5 by from soft, shiny hair I have long hair to my waist, and it is color treated. I tried this from a sample and absolutely love it. The fragrent smells in the shower make me think I am in the tropics.
Date published: 2017-12-15
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