Battling persistent frizz in color-treated hair can be a challenge, often leading to a lack of gloss and that silky-smooth feel. Pureology, renowned for color care, introduces the new Smooth Gloss range – a comprehensive system for exceptional frizz control and dazzling shine. Inspired by the protein structure of silk, this innovative collection is infused with a Silky Amino Acid Blend (Serine, Glycine, Alanine, Biotin), transforming frizz-prone hair into smooth, polished, manageable strands.
Understanding Frizz: Symptoms and Causes
Frizz manifests as unruly, rough strands lacking uniform smoothness and shine, often leaving hair dull and unmanageable.
But why does it happen, especially with color-treated hair?
• Lack of Moisture: Dry hair's lifted cuticle absorbs moisture from the air, causing swelling and frizz. High humidity exacerbates the issue, making hair desperate to absorb moisture, hence the need for humidity protection.
• Hair Damage: Coloring, heat, and environmental factors damage the cuticle, making it porous and prone to frizz.
• Hair Type: Wavy, curly, and coily textures are naturally more prone due to their open cuticle structure.
The Pureology Smooth Gloss System: Your Ally Against Frizz
The Smooth Gloss collection is a dedicated regimen for transforming frizz-prone hair. When used as a system, Smooth Gloss offers a variety of benefits to tackle frizz and dullness:
• Superior Frizz Control: Reduces frizz with each use*, providing up to 72 hours of frizz-defying performance*
• Enhanced Smoothness and Shine: 8x smoother strands* and +50% glossier shine**
• Humidity Resistance: Up to 90% humidity protection with steam room-resistant hair.
• Color Protection: Beyond frizz control, the Smooth Gloss range features our Antifade Complex®, keeping color-treated hair vibrant.
• Vegan and Sustainable Formulas: All four concentrated formulas are 100% vegan, paraben-free, and ZeroSulfate. The packaging uses 99% Post-Consumer Recycled Materials, reflecting Pureology's commitment to sustainability.
*Smooth Gloss system of shampoo, mask and leave-in spray vs. non-conditioning shampoo
**Smooth Gloss system of shampoo mask and leave-in spray vs. un-washed hair
Discover the Three-Step Smooth Gloss Routine
STEP 1. Cleanse with Smooth Gloss Shampoo
This gentle, rich-lather shampoo enhances smoothness and improves manageability.
How to Use:
1. Apply a dime-sized amount of the creamy, concentrated formula to wet hair at the scalp.
2. Emulsify a lather and work down to the ends.
3. Rinse.
4. For extra cleansing, repeat.
STEP 2. Nourish with Pureology Smooth Gloss Treatment Mask
This luxurious, creamy hair mask deeply conditions frizzy hair for lasting smoothness.
How to Use:
1. Apply to shampooed hair, focusing on mid-lengths and ends.
2. Gently massage though hair.
3. Wait 5 minutes.
4. Rinse.
STEP 3. Treat with Pureology Smooth Gloss Silkmorphose™ Spray
This ultra-lightweight, heat-activated, humidity-resistant hair mist instantly adds shine and controls frizz while providing up to 450°F heat protection.
How to Use:
1. Shake well before use.
2. Push to unlock and spray generously and evenly on damp hair.
3. Activate the formula with heat using a blow-dryer.
4. For sleek styles, blow-dry with tension.
5. For curly styles, use a diffuser to dry and define.
The Pureology Smooth Gloss System
Answers to Your Frequently Asked Questions
| Product | SMOOTH GLOSS | SMOOTH PERFECTION |
|---|---|---|
| HAIR TYPE: | For all hair types (densities, textures, and patterns) that lack smoothness and shine and are frizzy. | For CP 1-3 frizzy hair that requires smoothing. |
| WHAT IT IS: | Three-product range, including one heat-activated leave-in that provides steam room-resistant smoothness,* reduces frizz with each use,* and protects against heat styling | Four-product range that includes two leave-in products to provide long-lasting frizz control and protection against heat styling |
