DUAL BENEFIT FORMULAS





86% OF CLIENTS AGREE, PUREOLOGY HELPS
MAXIMIZE COLOUR RETENTION.*

From the beginning, we understood that every colour-treated client has different needs, and that truly passionate colourists are committed to meeting each and every one of those needs.

  • Dual Benefit Formulas provide custom care for every hair type, from volume to repair to smoothness and more.
  • ZeroSulfate shampoos are formulated with naturally derived coconut, corn and sugar to gently cleanse while maximizing colour retention.
  • AntiFadeComplex includes essential antioxidants to defend against colour-fading free radicals, plus full spectrum UVA/UVB sunscreens to help colour-treated hair retain its fresh-from-the-salon vibrancy.
  • 100% Vegan Formulas are made with plant extracts bring together nature and indulgence.
  • Find the haircare system for you

*In a consumer shampoo test