we believe:

• Sustainability is a responsibility, not a luxury
• In minimizing our environmental impact through water conservation, water reduction and reduced eco-toxicity across the entire life cycle of our products
• In educating colourists and consumers about what they can do to support sustainability every day
• That clean water is a fundamental right for every adult and child around the globe
• In animal rights, our products are never tested on animals 

We abide by the following principles:

• Set high, long-term standards and always strive to exceed expectations (both consumer and regulatory)
• Seek self- and third party assessments to measure our progress and make sure our practices areas sustainable as possible
• Never sacrifice our product performance

We are active:

• In April 2009, Pureology formed an exclusive global partnership with Global Green USA to help foster a sustainable future starting with the salon professional community
• Global Green USA is the American affiliate of Green Cross International and is a national leader in advocating for smart solutions to global warming including green building for affordable housing, schools and communities that save money, improve health and create green jobs.  To learn more please visit http://www.globalgreen.org