For the best possible results, use New Pure Volume Shampoo and Condition together. Pure Volume delivers long-lasting volume by addressing the specific challenges of fine, colour-treated hair:
CLEANSES AND REDUCES WEIGHT WITH DELICATE PURIFIERS
- Removes oil buildup at the roots and other impurities that can weigh hair down
- Gently cleanses while providing maximum respect for fine, weakened hair fibers
THICKENS HAIR FROM ROOT TO ENDS WITH FLEXIBLE VOLUMIZERS
- Lifts the roots and thickens each strand
- Locks in conditioning agents for longer lasting softness
REPLENISHES AND REDUCES BREAKAGE WITH EUCALYPTUS AND WHEAT PROTEIN
- Provides targeted care and strength to weightlessly restore hair fibers
- Evens out the hair surface to reduce tangling and breakage
- Delivers a refreshing sensation
PROTECTS COLOUR VIBRANCY WITH THE ANTIFADE COMPLEX®
- Pureology’s exclusive colour-protecting technology
- Helps provide optimum vibrancy and colour retention
New Formula FAQFor the best possible results, Pureology recommends using New Pure Volume Shampoo and Condition together.
If you were satisfied with the original Pure Volume formula, be on the look out for New Extra Care, on shelves in October. Extra Care is designed with Pure Volume's original concentrated formula to deliver magnificent volume and moisture to fine hair.
Is this system right for you? Our hair consultation tool will guide you to find
the right Pureology products for enhancing your hair type.
Pure Volume System Products
Reveal natural fullness and gently cleanse with this concentrated volumizing shampoo.
Detangle, defend colour and add lightweight moisture with this daily volumizing conditioner.
Infuse hair with body and flexible bounce while blow-drying.
Infuse hair with touchable volume, weightless body and radiant shine while protecting colour vibrancy.
Delicate concentrated formula helps cleanse and enhance volume of fine, extra-sensitized colour-treated hair while delivering additional detangling and slip.