Something Radiant is Coming | 4.27.26

EFFORTLESS FRIZZ-DEFYING PERFORMANCE AND GLOSSY SHINE COMING 4.27.26

Something radiant is dropping on April 27th. Be the first to discover the future of frizz-control and shine plus receive a silky gift with your purchase.

Want to shop it before everyone else? Join Pure Rewards today for exclusive VIP Early Access plus earn points on your new favorite routine.

JOIN PURE REWARDS

Loyalty & VIP Treatment

The best way to stay smooth is to stay in the loop. There are incredible perks to being a Pureology insider year-round, starting with 100 bonus points just for signing up!

Early Access: Members get first dibs on our newest innovations (like the one coming April 27th!).
Exclusive Gifts: Receive free gifts, like with your purchase of our new launch.
Points for Shine: Earn points every time you shop and redeem them for dollars off your next haul.
Stay Notified: Sign up for Text Alerts to get sale previews and "back in stock" notifications delivered right to your phone.

Our first tier is free to join and requires no minimum spend! There are also ways to earn points without spending: write a review, refer a friend, take our hair quiz, or try one of our other action-based options. Visit the Loyalty Lounge to learn about all the benefits you can take advantage of — start earning points now.

PURE REWARDS

Save 10% on Duos – The Perfect Pair for Every Hair Goal

While you wait for our newest "Star SKU" to arrive, shop our best-selling sulfate-free shampoo & conditioner duos and save 10% on these perfect pairs.

Need a moisture boost? Our iconic Hydrate duo delivers deep quenching to thirsty locks, while Hydrate Sheer boosts fine hair with a lighter, silicone-free touch. To transform damaged and weak strands into strong, resilient hair, Strength Cure is an award-winning essential. For those with lightened hair, our Strength Cure Blonde counteracts brassy tones to keep your color cool. Looking for ultimate revitalization? Nanoworks Gold adds extraordinary softness, manageability, and shine. All Pureology formulas are 100% vegan and safe on color-treated hair.

SHOP DUOS & SAVE 10%

Pureology Perks & Special Offers

There are great perks to shopping with Pureology year round. Sign up for our email newsletter to learn about limited-time sales and free gifts with purchase (free bags or travel-size duos, anyone?). Text alerts keep you in the know about special promotions and even offer sale previews!

Everyday perks include free samples with purchase, free shipping on orders of $65 or more, savings on bundled hair care sets and duos plus a special one-time offer when you take our hair quiz to find your perfect hair care regimen. Auto-replenishment is a great way to ensure you never run out of your faves — plus you’ll save 10% on your refills (and 15% off every third refill). Check out our Special Offers page to see everything that’s currently being offered.

EXCLUSIVE OFFERS

Take Our Hair Quiz, Get 20% Off

Not sure what products your hair or a loved one needs? Make gift shopping easy with one of our hair quizzes. Our Hair Care Quiz will tell you exactly what your hair type will benefit from, whether it’s moisture, smoothing, volumizing or strengthening. Then finish with a leave-in or styler that will give your hair that healthy finishing touch. Take the quiz for the first time and get 20% off your next purchase plus free shipping! It will also score you points if you’re a part of our Pure Rewards loyalty program.

TAKE QUIZ