What is Pureology Hydrate Shampoo?

Pureology Hydrate is a professional, sulfate-free moisturizing shampoo designed to deeply hydrate medium to thick, dry, and color-treated hair. Its creamy, luxurious formula provides intense nourishment while protecting salon color.

Which hair types is Pureology Hydrate moisturizing shampoo for?

It is specifically designed for dry to very dry hair, particularly in the medium to thick texture range. It is 100% vegan and safe for all color-treated hair types.

What are the key ingredients in Pureology Hydrate?

The formula is powered by Pureology's patented Antifade Complex® and features Rose extract, Green Tea extract, and multi-weight soy and vegetable proteins to nourish hair and ensure long-lasting color vibrancy.

What are the aromatherapy fragrance notes in the Hydrate line?

Pureology Hydrate features a signature calming aromatherapy blend of Lavender, Bergamot, and Patchouli essential oils for a spa-like sensorial experience in the shower.

How do I use Pureology Hydrate Shampoo for best results?

Apply a dime-sized amount to wet hair at the scalp. Emulsify into a rich lather and work it down to the ends. Rinse thoroughly. For a deeper professional cleanse or to remove heavy product buildup, repeat the process.

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Moisturizes & Softens

Hydrate Shampoo: Sulfate-Free Hydrating Shampoo for Dry, Color-Treated Hair

Luxurious, sulfate-free moisturizing shampoo for dry, damaged, and color-treated hair that delivers deep hydration without fading color

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Pureology®

Hydrate Shampoo: Sulfate-Free Hydrating Shampoo for Dry, Color-Treated Hair

Luxurious, sulfate-free moisturizing shampoo for dry, damaged, and color-treated hair that delivers deep hydration without fading color

Selected size: 50ml / 1.7 fl oz -

Old price New price $12.00 ($0.24/ml.)

50ml / 1.7 fl oz

Old price New price $12.00

266ml / 9 fl oz

Old price New price $38.00

1L / 33.8 fl oz

Old price New price $90.00

Quantity

Pairs best with

Hydrate Conditioner: Deep Moisturizing Conditioner for Dry Hair

Professional Softening Treatment for Normal to Thick Color-Treated Hair: Intense Nourishment and Frizz Control

Pureology Hydrate Glow Catcher moisturizing hair oil for dry color-treated hair

Hydrate Glow Catcher: Hydrating Hair Oil for Frizz Control & Shine

Lightweight Hair Oil for Intense Shine, Heat Protection, and Frizz Control

One size only

50ml / 1.7 fl oz

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Product Benefits

Get To Know Me

Hydrate moisturizing shampoo that deeply hydrates normal to thick dry hair, color-treated hair

Get To Know Me

For dry, dehydrated, and color-treated hair that needs deep hydration without stripping color. This sulfate-free shampoo helps replenish moisture, smooth rough texture, and protect against dryness caused by coloring, bleaching, and heat styling.

The #1 hydrating shampoo system in the US*, clinically shown to deliver 3× more hydration in one use** for dry, color-treated hair.

*Based on dollar sales reported in Circana/US Prestige Beauty Total Measured Market; Hair Product Sales, Hair Benefit: Moisturizing/Hydrating, January–December 2023 combined.
**Vs. non-conditioning shampoo.

Ingredients & Fragrances

Hydrating & color-protecting ingredients: Formulated with moisturizing agents and plant extracts that help replenish dry hair and protect color vibrancy.

Aromatherapy blend: Lavender, Bergamot, and Patchouli for a calming, sensorial cleansing experience.

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT

Pureology Hydrate key ingredients - jojoba, green tea, and sage for deep conditioning damaged hair repair

Before/After

The Ultimate Regimen

Pureology Hydrate complete routine - shampoo, conditioner, and treatments for damaged color-treated hair

The Ultimate Hydration Regimen

A simple, sulfate-free hydration routine designed for dry, color-treated hair. Powered by Pureology’s patented Antifade Complex® and a 100% vegan formula, this regimen helps deeply hydrate hair while protecting color vibrancy wash after wash.

Step 1: Cleanse - Hydrate Shampoo
Gently cleanses dry, color-treated hair without stripping moisture or fading color. The creamy, sulfate-free formula helps replenish hydration while leaving hair soft and manageable.
How To Use: Apply a dime-sized amount to wet hair, emulsify with water, and massage into the scalp to trigger the aromatherapy blend of lavender and bergamot. Rinse and repeat if needed.

Step 2: Nourish - Hydrate Conditioner
Detangles and restores moisture to dry, thirsty strands while helping smooth and soften hair with Jojoba and Green Tea extracts.
How To Use: Apply from mid-lengths to ends after shampooing. Leave on for 1–2 minutes, then rinse.

Step 3: Prime & Protect - Color Fanatic Leave-In Spray
Helps lock in hydration, protect color, and shield hair from heat and environmental stress.
How To Use: Spray onto clean, damp hair before styling for heat protection and to maintain moisture and color between washes.

Hydrate

The Hydrate collection is designed for dry, damaged, and color-treated hair that needs long-lasting hydration and sulfate-free care to maintain healthy-looking color.

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